Trends

BAMKO’s Sales Rise 217% in Q2

Promogram

PPE business fueled the surge. The Top 40 distributor’s sales of traditional promotiona...

How to Sell Apparel for Virtual Events

Advantages

Even with the online shift, organizers aren’t forgetting the value of promo items.

COVID Impacts Promo’s Back-to-School Sales

Still, distributors are hustling to make t...

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Retailer Consortium Aims to Reinvent Plastic Bag

Walmart, Target and CVS Health are among t...

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Los Angeles Apparel Reopens After COVID Outbreak

Health authorities had ordered the apparel...

BDA’s Deutsch Part of Seattle Kraken Launch

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The CEO of Top 40 promo firm BDA is a co-owner in the new just-named NHL franchise, whi...

Hanes Now Offers Masks to Promo Market

Web Exclusive

Four styles are featured in the collection.

Market Opportunity: Tennis Balls

Web Exclusive

The sport is a great way for people to stay active while still social distancing.

How Long Will Promo’s PPE Run Last?

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Some say that PPE business is slowing and becoming more competitive, but most still bel...

US Sanctions Chinese Firms for Alleged Forced Labor

Meanwhile, a separate investigation by The...

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Comic-Con@Home Offers Fun Merch

It’s another example of a large-scale conv...

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Canada Sportswear Wins Decorated PPE Challenge

The Toronto-based supplier created lighthe...

Walmart, Other Retailers Mandate Masks in Stores

The nation’s largest retailer said the pol...

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Counselor Awards 2020

Meet the leaders and entrepreneurs who are...

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State of the Industry 2020

Insights and opportunities for a new era o...

Retail Sales Rise, COVID Surge Threatens Progress

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Greater consumer spending sent U.S. retail sales up 7.5% in June.

Top 40 Suppliers 2020

Counselor

Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional...

Top 40 Distributors 2020

Counselor

Counselor’s exclusive ranking of the distributors with the most revenue in the promotio...

SOI 2020: The Corona Effect

Counselor

The promo industry was strong going into 2020. Now, not so much. The promo industry...

SOI 2020: Top 40 Outlook

Counselor

Sales are down overall, but the industry’s largest firms are finding ways to adapt.

The Long Road to Supplier Diversity

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Will recent outrage over racism and discrimination finally force buyers to get serious ...