Trends

Case Study: LED Hoodies & More for Google

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Here’s how promo distributor ADVOC8 executed a global merch initiative for the tech gia...

HPG Adds Cake, Biscuit Brands to Batch & Bodega Line

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The brands have been featured on Oprah’s “Favorite Things.”

Pastels Offer Calm During COVID

They’ve become more significant than ever ...

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Visstun No Longer Actively Selling in Promo

The supplier is supporting promo customers...

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Expert Tips on Fulfillment Services

Distributors discuss best practices and le...

Entrepreneur GaryVee: ‘Stop Demonizing Losing’

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Best-selling author, investor and serial entrepreneur Gary Vaynerchuk advised listeners...

HanesBrands Names New CFO

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Michael Dastugue was most recently chief financial officer at Walmart U.S.

Evans Manufacturing Launches ‘3-5-7’ Program

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The Top 40 supplier is renewing its commitment to distributors with a guaranteed produc...

Tom Brady Tops NFLPA’s Merch Sales List - Again

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It’s a record fourth time the seven-time Super Bowl champ has topped the year-end ranki...

Coming Full Circle: A Q&A With Lou Weisbach

The former Counselor Person of the Year di...

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Cimpress Records $39 Million Quarterly Loss

The Top 40 distributor is the parent compa...

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BAMKO Increases Sales 125% in Q1

The Top 40 firm’s first quarter revenue wa...

Sweater Vests Make a Comeback

The sleeveless style offers a mix of comfo...

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Biden Hiking Minimum Wage Requirement for Federal Contractors

The move could have a broad impact on the ...

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Nominate Now for the Counselor Promotional Campaign Awards

Help us honor the most creative and effect...

PromoKitchen Announces Winners of Tee Hamilton Creative Scholarship

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The program was established in memory of the longtime member of the promo industry and ...

Feats & Fiascos: A Look Back at Brand Reinventions

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Take a page from the book of brands that did it well … and heed the cautionary tales of...

4 Ways to Reinvent Your Business

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A step-by-step guide for adapting to the new normal.

Promo Sales Decline Nearly 15% in Q1

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Despite a challenging quarter, distributors are optimistic for a pronounced rebound for...

Proforma’s Annual Convention Will Be Live

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The Top 40 promo distributor is holding the in-person event in August.

Sizzling Housing Industry Presents Promo Opportunities

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The real estate market is white-hot across North America right now, and promo firms are...