Strategy

Hone Your Product Knowledge to Increase Sales

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Boost your numbers and build solid client relationships by knowing product features and...

National Safety Apparel Acquires King Louie

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King Louie is a supplier that specializes in USA-made/union-made apparel. This is NSA’s...

Proforma Hosts In-Person Elevate Event

The networking and educational event was v...

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Ohio State Men’s Basketball Players Launch Their Own Merch Line

Each player will benefit equally from the ...

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Top ESP Terms Largely Static as N95 Searches Soar

While the 10 most-searched terms stayed mu...

Gildan Launches Next Generation ESG Plan

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The plan from the Top 40 promo products supplier guides sustainability and corporate so...

Walmart Employee Files Sex-Discrimination Lawsuit Over Uniforms

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The female truck driver alleges that she was forced either to wear company-issued men’s...

Harper+Scott Launches New Division Focused on the Metaverse

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The promo products distributor’s H+S META will deliver a suite of solutions in the real...

PPAI Wraps Up Annual Expo in Las Vegas

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The four-day event allowed for constructive conversations centered on new products, acc...

Promo’s Supply Chain Challenges Aren’t Going Away in 2022

As suppliers aggressively bring inventory ...

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Supreme Court Blocks Biden’s Vaccination Mandate for Larger Employers

Promotional products companies with 100 or...

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Columbia Brand Has New VP of U.S. Sales

Jim Beeman, formerly of Nike, has stepped ...

Launching a New Apparel Brand

A Canadian veteran of the wholesale garmen...

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CES 2022: 5 Cool Gadgets From the Show

Though the tech trade show in Las Vegas wa...

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Connect With Co-Workers at a Distance

As remote and hybrid work continues, here ...

U.S. Inflation Soars Again in December

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The cost pressures are contributing to rising prices on products in the promo industry.

New York Mulls Fashion Sustainability Law

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If passed, the law would require major apparel brands that operate in the state to disc...

Target Marketing Group Names Rob Ross COO

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Ross is an industry veteran with experience at HALO Branded Solutions and Chamberlain M...

Federal Vaccination-or-Testing Requirements Take Effect

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Still, the Supreme Court is considering whether the Biden administration has the legal ...

Apparel Sales Strategies to Sidestep Promo’s Thorniest Issue

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Apparel inventory is here today, gone later today. Promo veterans share how they’re nav...

Social Commerce Expected to Reach $1.2 Trillion by 2025

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Shopping via social media is growing 2.5 times faster than traditional e-commerce, acco...