Strategy

3 Logo Trends for 2022

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Need a brand refresh? Helping a client create their logo? Stand out with these fresh de...

Hone Your Product Knowledge to Increase Sales

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Boost your numbers and build solid client relationships by knowing product features and...

National Safety Apparel Acquires King Louie

King Louie is a supplier that specializes ...

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Proforma Hosts In-Person Elevate Event

The networking and educational event was v...

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Ohio State Men’s Basketball Players Launch Their Own Merch Line

Each player will benefit equally from the ...

Top ESP Terms Largely Static as N95 Searches Soar

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While the 10 most-searched terms stayed much the same in December, queries for the prot...

Gildan Launches Next Generation ESG Plan

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The plan from the Top 40 promo products supplier guides sustainability and corporate so...

Walmart Employee Files Sex-Discrimination Lawsuit Over Uniforms

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The female truck driver alleges that she was forced either to wear company-issued men’s...

Harper+Scott Launches New Division Focused on the Metaverse

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The promo products distributor’s H+S META will deliver a suite of solutions in the real...

PPAI Wraps Up Annual Expo in Las Vegas

The four-day event allowed for constructiv...

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Promo’s Supply Chain Challenges Aren’t Going Away in 2022

As suppliers aggressively bring inventory ...

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Supreme Court Blocks Biden’s Vaccination Mandate for Larger Employers

Promotional products companies with 100 or...

Columbia Brand Has New VP of U.S. Sales

Jim Beeman, formerly of Nike, has stepped ...

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Launching a New Apparel Brand

A Canadian veteran of the wholesale garmen...

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CES 2022: 5 Cool Gadgets From the Show

Though the tech trade show in Las Vegas wa...

Connect With Co-Workers at a Distance

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As remote and hybrid work continues, here are creative ways to bridge the distance amon...

U.S. Inflation Soars Again in December

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The cost pressures are contributing to rising prices on products in the promo industry.

New York Mulls Fashion Sustainability Law

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If passed, the law would require major apparel brands that operate in the state to disc...

Target Marketing Group Names Rob Ross COO

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Ross is an industry veteran with experience at HALO Branded Solutions and Chamberlain M...

Federal Vaccination-or-Testing Requirements Take Effect

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Still, the Supreme Court is considering whether the Biden administration has the legal ...

Apparel Sales Strategies to Sidestep Promo’s Thorniest Issue

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Apparel inventory is here today, gone later today. Promo veterans share how they’re nav...