Strategy

Follow a Pre-Call Checklist

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Having a plan before your first conversation with a lead ensures you’ll cover all the i...

2022 Event Sales Planner: Top Products, Target Customers & Trends to Watch

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Wouldn't it be nice to have your own personal sales planning assistant? Well,...

The Bright Side: Wisconsin Knitwear Donates Winter Hats

During the coldest times of the year, Wisc...

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Promotions Planner: Summer Fun

Start presenting ideas to clients for prom...

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Russia’s Invasion Spurs Anxiety, Humanitarian Action From European Promo Firms

Market leaders say business activity hasn’...

AIA Names SVP of Finance

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Cynthia Kopesky has been hired to the C-suite role at the Top 40 promo products distrib...

5 Strategies for Better Employee Onboarding

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Matching new hires with a “work buddy” and gifting them a thoughtful kit of company-bra...

Stand Out From the Sales Competition

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In a crowded industry, it’s imperative that you differentiate yourself and the products...

BAMKO Partners With Carder and Associates

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There’ll be a merger of operations and BAMKO will provide Carder with a suite of suppor...

Consider Logoed Patches to Upcycle Apparel Misprints

A Spokane, WA-based decorator explains how...

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Report: Ontario Labour Market Recovered Well in 2021, But Unevenly

While the province added jobs and the unem...

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USDOT Releases Report on Improving Supply Chain

Transportation officials have dozens of re...

LinkedIn Launches Podcast Network

The business-focused social media site is ...

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Polyconcept Acquires Spoke Custom Products

Polyconcept, the parent firm of Top 40 pro...

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Personal Care Essentials

These items are sure to appeal to health- ...

Officials Warn of Increased Cyberattack Threat From Russia-Backed Hackers

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Promo products companies are not top on the list of potential targets, but should still...

98% of Consumers Plan Social Shopping in 2022

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Younger shoppers are more likely to use visual-heavy networks like Instagram, TikTok an...

Promo Supplier Crystal D Buys New, Larger Facility

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The company said the new building will have double the space for inventory.

The Super Bowl Tapped My Soft Spot for ’90s, Y2K Nostalgia

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Marketers know that millennials like me are reminiscing to escape from the difficulties...

KN95 Breaks Into ESP Top 10 Searches

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The sharp increase follows the CDC’s updated mask guidance last month.

The Image Group Names Rob Watson Managing Director

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Watson is a promo veteran who comes to the Top 40 distributorship with a resume that in...