Strategy

Proforma Hosts In-Person Elevate Event

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The networking and educational event was virtual in 2021, but owner-affiliates of the T...

Ohio State Men’s Basketball Players Launch Their Own Merch Line

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Each player will benefit equally from the profits. The collection highlights the growin...

Top ESP Terms Largely Static as N95 Searches Soar

While the 10 most-searched terms stayed mu...

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Gildan Launches Next Generation ESG Plan

The plan from the Top 40 promo products su...

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Walmart Employee Files Sex-Discrimination Lawsuit Over Uniforms

The female truck driver alleges that she w...

Harper+Scott Launches New Division Focused on the Metaverse

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The promo products distributor’s H+S META will deliver a suite of solutions in the real...

PPAI Wraps Up Annual Expo in Las Vegas

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The four-day event allowed for constructive conversations centered on new products, acc...

Promo’s Supply Chain Challenges Aren’t Going Away in 2022

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As suppliers aggressively bring inventory stateside, high costs and port congestion per...

Supreme Court Blocks Biden’s Vaccination Mandate for Larger Employers

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Promotional products companies with 100 or more employees will no longer be subject to ...

Columbia Brand Has New VP of U.S. Sales

Jim Beeman, formerly of Nike, has stepped ...

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Launching a New Apparel Brand

A Canadian veteran of the wholesale garmen...

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CES 2022: 5 Cool Gadgets From the Show

Though the tech trade show in Las Vegas wa...

Connect With Co-Workers at a Distance

As remote and hybrid work continues, here ...

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U.S. Inflation Soars Again in December

The cost pressures are contributing to ris...

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New York Mulls Fashion Sustainability Law

If passed, the law would require major app...

Target Marketing Group Names Rob Ross COO

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Ross is an industry veteran with experience at HALO Branded Solutions and Chamberlain M...

Federal Vaccination-or-Testing Requirements Take Effect

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Still, the Supreme Court is considering whether the Biden administration has the legal ...

Apparel Sales Strategies to Sidestep Promo’s Thorniest Issue

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Apparel inventory is here today, gone later today. Promo veterans share how they’re nav...

Social Commerce Expected to Reach $1.2 Trillion by 2025

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Shopping via social media is growing 2.5 times faster than traditional e-commerce, acco...

PPAI Expo Begins in Las Vegas

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It’s the first in-person Expo in two years. Exhibits opened Tuesday following Monday’s ...

Delta Apparel Reports Sales Rise in Fiscal Q1

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The company is a Top 40 promotional products supplier.