Strategy

Fans Can Now Purchase Official Canadian World Cup Merchandise

Promogram Canada

Canada has qualified for the FIFA World Cup for the first time in 36 years, and new bra...

BrandCo, ASB Acquire Innovative Promotions

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Members of the Innovative Promotions team are joining BrandCo, a California-based distr...

Why You Should Be Selling Custom Branded Bottled Water

It's time to refresh your promotional...

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Delta Apparel Launches On-Demand Printing Model

New equipment from M&R allows the Top 40 s...

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Build Your Personal Brand on Social Media

Consumers feel more connected to a brand w...

AIA Hosts Marketing Lab Event

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The virtual conference educated owners from within the Top 40 distributorship’s communi...

Sales Rise and Net Income Declines for Stran in 2021

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Stran & Company is a Top 40 promo products distributor that recently listed as a public...

AAkron Line Acquires The Allen Company

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The acquisition further expands AAkron Line’s Made-in-the-USA offerings to the promotio...

4 Trends From Impressions Expo Atlantic City

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Pastel garment washes and loose-fitting heavyweight hoodies were among the sights at th...

Gildan Launches Campaign to Bolster ESG Efforts

“Gildan Respects” aims to highlight storie...

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Liza Sachs Joins Kaeser & Blair as Director of Sales

Sachs comes to the Top 40 promo products d...

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Workwear for Anywhere: Corporate Apparel for a Changing World

Professional apparel no longer has "the...

Classic Polo & Golf Shirts

These ubiquitous garments are a mainstay f...

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Canadian Officials Lift COVID Restrictions, Though Recovery Is Slow

Promo firms say a full upturn to 2019 numb...

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China’s Spreading COVID Shutdowns Complicate Promo’s Supply Chain

Delays in production and shipping of produ...

The 2022 Wedding Boom Has Already Begun

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Couples are looking for custom products to make their special days unique. Here’s how t...

How to Avoid Inventory Issues: Order This Drinkware ASAP

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Supply chain issues and inventory shortages are turning project turnarounds on...

Hirsch Gift Names Amanda Delaney Marketing Manager

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Delaney is a promo products veteran who has previously worked for high-profile industry...

SEC Proposes Mandating Disclosures on Emissions, Climate-Related Risks

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If approved, the rules would significantly increase reporting requirements for publicly...

PSI Düsseldorf 2022 Canceled, Will Return January 2023

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Europe’s largest promotional products trade show won’t take place in April due to what ...

Sell to Different Personality Types

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Tailor your sales strategy to four buyer personalities to close more sales.