Strategy

Mid-Year Review: 10 Drinkware Styles In High Demand

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Drinkware is always in high demand - but do you know which specific styles are...

Infographic: A Growing Interest in Sustainable Products

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Across generations, consumers have been seeking out and spending more on sustainable an...

EdwardsX Hires Max Feldman as Vice President

EdwardsX is part of Top 40 supplier Edward...

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4 Emerging Product Trends & How to Start Selling Them

Promo trends change often - are you up...

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Vlog: The Original CVC - Top Athleisure Trends to Watch

If there's one promo trend that isn't...

PromoStandards Develops New Tech Standards for Clearing Purchase Order Issues, Holds

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A group of volunteers from some of promo’s biggest companies collaborated on the soluti...

Unlock the Promo Potential: How to Provide Clients Uniquely Custom Bandannas

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There's more to promotional bandannas than meets the eye. Just ask ASI supplier ...

ACS Affiliate Services Promotes Melinda Marr

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The subsidiary of AIM Smarter also announced that Kirk Ross received a lifetime achieve...

Gemline’s Jonathan Isaacson Receives Philanthropic Award

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The CEO of the Top 40 supplier was recognized for his company’s efforts to help the loc...

Everywhere Apparel Offers Sustainable Garments, Recycling Program

The eco-conscious basics supplier was foun...

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OCM Promotions Acquires Second Step Advertising

The deal involves two promotional products...

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Staff Shortages, Rising Labor Costs Drive Promo Price Increases

Wage increases and difficulties in finding...

HALO, Promo’s Biggest Distributor, Acquires Top 40 Firm BrandVia Alliance

The acquisition continues HALO’s run of hi...

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ASI, Promo Industry Raise Nearly $86,000 to Help Ukraine

The money will be used to help Red Cross w...

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7 Product Categories You Must Decorate for Full-Color Profits

Product decoration just got even easier....

Behind the Scenes: “The World Is Our Ocean” Sustainable Collection Photo Shoot

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The sound of crashing waves was calling with a higher purpose in mind when the Next...

Athleisure Trends: Must-Have Colors, Fits & Performance Features

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If there's one promo trend that isn't going away any time soon, it's athleisure. Next...

Chapter 2: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story

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The wait is over! We covered Chapter One of Next Level Apparel's (asi/73867)...

US Trade Rep to Review China Tariffs

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Some in the Biden administration reportedly favor rolling back the tariffs to ease infl...

How to Offer Embroidered Patches With Only a Heat Press

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A thread and needle is one of the most trusted methods of decorating apparel....

Promotions Planner: Last of Summer Sun

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Start presenting ideas to clients for promotions centered on August observances.