Strategy

Coney Island Mermaid Parade Features Fun Branded Merch

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The colorful parade was back after two years of COVID cancellations – with revelers cel...

Juneteenth in Philadelphia: Celebrating the Spirit of Freedom

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The city’s fifth-annual parade drew more than 25,0000 and featured an abundance of summ...

How to Sell Moisture-Wicking Apparel: T-Shirts, Polos, Pullovers & More

As the weather gets warmer, make sure...

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The Bright Side: Branded Shirts Raise Funds After Buffalo Shooting

The “Choose Love” shirts have helped three...

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Sustainability Roundtable: Is the U.S. Catching Up to Europe?

European promo suppliers share their exper...

Biden Signs Law Aimed at Improving Supply Chain, Lowering Costs

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Potential impacts from the Ocean Shipping Reform Act could be a boon for the promo indu...

A T-Shirt That Charges Phones? New Tech Makes It Possible

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Scientists in Singapore developed a stretchable, waterproof fabric that can harness ene...

PowerStick.com Plants 10,000 Trees in North America

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The Ottawa-based tech product supplier partnered with reforestation nonprofit One Tree ...

BDA Acquires Idea Planet

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The Top 40 promo distributor notes that the merch agency it’s purchased has household n...

Negotiators: No Strike Coming at West Coast Ports

While a new contract for port workers won’...

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Could Declining Freight Rates Ease Promo Product Price Pressure?

Suppliers say it’s unlikely. On the bright...

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Report: Biden Moves Closer to Removing China Tariffs

The president is reportedly interested in ...

  Episode 106: The Importance of Social Media in a Rebrand

A rebranding effort can be something as...

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Fresh Beginnings to Close

The parent company of the Georgia-based fo...

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Goldstar Names RJ Hagel Director of Global Marketing

Hagel’s mission includes helping the promo...

  How to Survive – and Thrive – In a Recession

Economic headwinds are blowing. Soaring inflation. Rising interest rates. Falling...

Rapper Jack Harlow, KFC Create Combo Meal, Merch

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Celebrity fast-food meals often incorporate limited-edition merch – showing the power a...

Cheesy Pinkies Out! Velveeta Launches Cheese-Scented Nail Polish

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Incorporating fun scents to promo products is a clever way to create a more memorable i...

The Legacy Group Appoints an Executive Director

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Patricia (Patti) Brose is stepping into the lead role at the promo products buying group.

May ESP Searches Indicate a Clear Return to Normalcy

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The most-searched-for products indicate that end-buyers are looking ahead to summer eve...

High Tide: Next Level Apparel’s Beach Fleece Ramping Up Production

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When life's a beach, you've got to have fleece: Next Level Apparel's (asi/73867)...