Strategy

  Which States Are Driving Growth in the Promo Industry?

Each year, the ASI State & Regional Sales Report gives you an exclusive look at...

Simplify Your Supply Chain: How to Find One Supplier for All Your Apparel Needs

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There are thousands of promo suppliers out there, not to mention decorators ....

Case Study: Rewarding Pets & Vets With Points & Merch

A global animal-health company wanted to i...

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Bacardi Uses QR Codes to Create ‘Wearable Album’

A new line of gender-neutral clothing from...

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NYC Pride March Attracts Colorful Crowds, Features Tons of Promo

Thousands of supporters attended the event...

Meet the Family Behind KarmaLit’s Custom Soy Candles

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For the founders of the Colorado-based supplier, it was all about creating new family m...

USPS Shortens Delivery Time for Retail Ground, Parcel Select Ground Services

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The Postal Service will not charge extra for the accelerated delivery.

  Episode 107: How to Gain New Customers for Your Promo Business

From referrals and catalogs to content marketing and attending events, there are many...

TikTok’s ‘Coastal Grandmother’ Aesthetic Has Promo Appeal

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Gen Z and millennials are channeling their inner Nancy Meyers with loose, comfortable a...

Joe’s Promo Picks: Tropical Trips

As COVID restrictions and mandates lift, p...

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Ohio State Trademarks the Word “THE” for Merch

Formally known as The Ohio State Universit...

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Genderless Fashion Is Tailor-Made Trend for Promo

Consumers are seeking out unisex styles in...

5 Ways to Create Client Loyalty

In a crowded industry like promo, here are...

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7 Tips for Better Short-Form Videos

Thanks to the rise of TikTok (and its copy...

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ASI Hosts Webinar on Diversity & Inclusion in Business

The session included a panel featuring div...

5 Profitable Prospects for Promo & Full-Color Printing

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Almost every industry needs  full-color printed products  for an effective marketing...

Fully Promoted Appoints New Marketing Leader

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Kevin Davydov has joined the Top 40 distributor as marketing manager.

  Serving Up Summertime Promo Ideas

Now that summer is officially underway, it's time for some serious discussion: Are...

Businesses Concerned About SEC’s Emissions Reporting Proposal

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The potential regulations, which would compel publicly traded companies in promo and be...

Image Group Completes Sustainability Program

Promogram Canada

The Vancouver, BC-based distributor has completed training on reducing greenhouse gas e...

Ennis Inc. Improves Sales, Earnings, Margins in Q1

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The supplier of print and promo products reported that revenue for its fiscal first qua...