Strategy

3 Strategies to Overcome Imposter Syndrome

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Many professionals have felt uncertain of themselves at one time or another, but there ...

6 Ways to Encourage Word-of-Mouth Marketing

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It’s free and effective. Here’s how to inspire satisfied customers to talk you up.

Prosecutors: Promo Distributor Expected to Plead Guilty to Fraud

John Anthony Taylor is facing prosecution ...

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West Coast Port Worker Contract Set to Expire

The U.S.’s top labor official said negotia...

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A Single Letter Has Become the Gold Standard in Sustainability

More companies in promo and beyond have be...

Fully Promoted Franchise Acquires Garment Specialties

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The Cleveland-area franchise, which is part of the Top 40 distributor, has purchased th...

  Which States Are Driving Growth in the Promo Industry?

Each year, the ASI State & Regional Sales Report gives you an exclusive look at...

Simplify Your Supply Chain: How to Find One Supplier for All Your Apparel Needs

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There are thousands of promo suppliers out there, not to mention decorators ....

Case Study: Rewarding Pets & Vets With Points & Merch

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A global animal-health company wanted to incentivize use of its pharmaceuticals at vete...

Bacardi Uses QR Codes to Create ‘Wearable Album’

A new line of gender-neutral clothing from...

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NYC Pride March Attracts Colorful Crowds, Features Tons of Promo

Thousands of supporters attended the event...

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Meet the Family Behind KarmaLit’s Custom Soy Candles

For the founders of the Colorado-based sup...

USPS Shortens Delivery Time for Retail Ground, Parcel Select Ground Services

The Postal Service will not charge extra f...

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  Episode 107: How to Gain New Customers for Your Promo Business

From referrals and catalogs to content...

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TikTok’s ‘Coastal Grandmother’ Aesthetic Has Promo Appeal

Gen Z and millennials are channeling their...

Joe’s Promo Picks: Tropical Trips

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As COVID restrictions and mandates lift, people are eager to get back to the sun and sa...

Ohio State Trademarks the Word “THE” for Merch

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Formally known as The Ohio State University, “THE has been a rallying cry in the Ohio S...

Genderless Fashion Is Tailor-Made Trend for Promo

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Consumers are seeking out unisex styles in a quest for comfort, inclusivity and sustain...

5 Ways to Create Client Loyalty

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In a crowded industry like promo, here are a few best practices to stay in front of you...

7 Tips for Better Short-Form Videos

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Thanks to the rise of TikTok (and its copycats), bite-size videos are hot. Here are str...

ASI Hosts Webinar on Diversity & Inclusion in Business

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The session included a panel featuring diversity proponents from across the promo indus...