Strategy

Joe’s Promo Picks: Tropical Trips

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As COVID restrictions and mandates lift, people are eager to get back to the sun and sa...

Ohio State Trademarks the Word “THE” for Merch

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Formally known as The Ohio State University, “THE has been a rallying cry in the Ohio S...

Genderless Fashion Is Tailor-Made Trend for Promo

Consumers are seeking out unisex styles in...

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5 Ways to Create Client Loyalty

In a crowded industry like promo, here are...

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7 Tips for Better Short-Form Videos

Thanks to the rise of TikTok (and its copy...

ASI Hosts Webinar on Diversity & Inclusion in Business

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The session included a panel featuring diversity proponents from across the promo indus...

5 Profitable Prospects for Promo & Full-Color Printing

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Almost every industry needs  full-color printed products  for an effective marketing...

Fully Promoted Appoints New Marketing Leader

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Kevin Davydov has joined the Top 40 distributor as marketing manager.

  Serving Up Summertime Promo Ideas

Now that summer is officially underway, it's time for some serious discussion: Are...

Businesses Concerned About SEC’s Emissions Reporting Proposal

The potential regulations, which would com...

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Image Group Completes Sustainability Program

The Vancouver, BC-based distributor has co...

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Ennis Inc. Improves Sales, Earnings, Margins in Q1

The supplier of print and promo products r...

Canadian Government Announces Timeline for Sweeping Plastic Ban

The plan begins with a prohibition on comp...

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Koozie Group to Donate 5% of Writing Instrument Sales to United Way

The funds from the Top 40 supplier will he...

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Coney Island Mermaid Parade Features Fun Branded Merch

The colorful parade was back after two yea...

Juneteenth in Philadelphia: Celebrating the Spirit of Freedom

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The city’s fifth-annual parade drew more than 25,0000 and featured an abundance of summ...

How to Sell Moisture-Wicking Apparel: T-Shirts, Polos, Pullovers & More

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As the weather gets warmer, make sure you update your apparel suggestions to include...

The Bright Side: Branded Shirts Raise Funds After Buffalo Shooting

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The “Choose Love” shirts have helped three sports teams donate more than $1 million to ...

Sustainability Roundtable: Is the U.S. Catching Up to Europe?

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European promo suppliers share their experiences introducing their environmentally frie...

Biden Signs Law Aimed at Improving Supply Chain, Lowering Costs

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Potential impacts from the Ocean Shipping Reform Act could be a boon for the promo indu...

A T-Shirt That Charges Phones? New Tech Makes It Possible

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Scientists in Singapore developed a stretchable, waterproof fabric that can harness ene...