Strategy

How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches

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Chances are you've been asked to customize a tumbler, candle or even a padfolio a...

Study: Importers Paid $32 Billion in Tech Product Tariffs

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The Consumer Technology Association is calling on President Joe Biden to nix the Trump-...

Fanatics Inks Deal to Handle Crimson Tide Student-Athlete Merch

As part of a new partnership with The Univ...

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SAAGNY Names New Executive Director

Industry veteran John R. B. Cudahy has bee...

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SOI 2022: ‘It Feels Like Everybody Is Buying’

Good news: clients are very eager to spend...

SOI 2022: Ups and Downs for Top Markets

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The wild swings that came with the pandemic have led to some predictable reversals – bu...

Trucker Strike Poses New Threat to Supply Chains

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Truckers protesting a California law they say hurts their livelihoods have crippled ope...

5 Things Promo Can Learn From High-End Fashion

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Many consumers will pay top dollar for the privilege of wearing Gucci G’s and Louis V’s...

Charles River Apparel: A Legacy of Quality

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For nearly 40 years, Charles River Apparel (asi/44620) has been recognized as a...

ASI Chicago 2022: Show Had a ‘Pre-COVID’ Feel, Attendees Say

Suppliers and distributors were thrilled t...

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Promo Distributor Pleads Guilty to Federal Criminal Charge

John Anthony Taylor was facing charges tie...

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BEL Promo Announces Customer Service Promotions

The Florida supplier said the moves will h...

How to Turn Your Logos Into Embroidery

Embroidered logos can elevate promotional ...

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Infographic: The State of the Canadian Promo Industry

New ASI data indicates that Canadians’ con...

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Editor’s Picks Showcase: Handy Flashlights & Tools

These items are essential for homeowners a...

ASI Chicago 2022: Expert Panelists Address State of Promo

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Sales, margins, supply chain challenges and more were hot topics in the discussion host...

ASI Chicago 2022: Flash Poll Indicates Distributors Sales Increasing

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Other quick polls of distributors conducted during a standing-room-only session offered...

ASI Chicago 2022: Tips for Optimizing Your LinkedIn Business Page

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With humor and examples, social media expert Jay Busselle shared how you can get the mo...

ASI Chicago 2022: Discover Your Clients’ Lifetime Value

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Cliff Quicksell, a promo veteran and sales and marketing ace, delivered insights on how...

Sealed, Safe & Sanitary: 4 Sales Opportunities for Branded Bottled Water

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Your clients want end-users to be  hydrated  and  healthy  at their events. Make that...

Traditional Product Categories Dominate ESP Searches at End of Q2

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Stalwarts continue their months-long command of the Top 10 list of terms as end-clients...