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Strategy

Episode 108: State of Social Media in the Promo Industry
Episode 108: State of Social Media in the Promo Industry

When it comes to adopting new technologies, the promo industry isn't always on the...

ASI Show Chicago + Next Level Apparel Sneak Peek
ASI Show Chicago + Next Level Apparel Sneak Peek
Web Exclusive

Like most, the Next Level Apparel (asi/73867) team is very excited to be back in action...

Next Level Apparel Collection Highlight: Tri-Blends

Next Level Apparel (asi/73867) has...


Fall 2022 Preview: New Colors From Next Level Apparel

Next Level Apparel (asi/73867) is...


5 Common End-Buyer Concerns & How to Solve Them

Solve problems, get promo orders. It's...

Wimbledon Debuts ‘Meta’ Merch in New ‘WimbleWorld’ Roblox Game
Wimbledon Debuts ‘Meta’ Merch in New ‘WimbleWorld’ Roblox Game
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The world’s most prestigious tennis tournament has entered the metaverse, a venture tha...

3 Strategies to Overcome Imposter Syndrome
3 Strategies to Overcome Imposter Syndrome
Web Exclusive

Many professionals have felt uncertain of themselves at one time or another, but there ...

6 Ways to Encourage Word-of-Mouth Marketing
6 Ways to Encourage Word-of-Mouth Marketing
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It’s free and effective. Here’s how to inspire satisfied customers to talk you up.

Prosecutors: Promo Distributor Expected to Plead Guilty to Fraud
Prosecutors: Promo Distributor Expected to Plead Guilty to Fraud
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John Anthony Taylor is facing prosecution over an alleged PPE scam. He’s also been indi...

West Coast Port Worker Contract Set to Expire

The U.S.’s top labor official said negotia...


A Single Letter Has Become the Gold Standard in Sustainability

More companies in promo and beyond have be...


Fully Promoted Franchise Acquires Garment Specialties

The Cleveland-area franchise, which is par...

Which States Are Driving Growth in the Promo Industry?

Each year, the ASI State & Regional...


Simplify Your Supply Chain: How to Find One Supplier for All Your Apparel Needs

There are thousands of promo suppliers ...


Case Study: Rewarding Pets & Vets With Points & Merch

A global animal-health company wanted to i...

Bacardi Uses QR Codes to Create ‘Wearable Album’
Bacardi Uses QR Codes to Create ‘Wearable Album’
Web Exclusive

A new line of gender-neutral clothing from the rum brand encourages people to scan and ...

NYC Pride March Attracts Colorful Crowds, Features Tons of Promo
NYC Pride March Attracts Colorful Crowds, Features Tons of Promo
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Thousands of supporters attended the event, held for the first time since 2019.

Meet the Family Behind KarmaLit’s Custom Soy Candles
Meet the Family Behind KarmaLit’s Custom Soy Candles
Web Exclusive

For the founders of the Colorado-based supplier, it was all about creating new family m...

USPS Shortens Delivery Time for Retail Ground, Parcel Select Ground Services
USPS Shortens Delivery Time for Retail Ground, Parcel Select Ground Services
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The Postal Service will not charge extra for the accelerated delivery.

Episode 107: How to Gain New Customers for Your Promo Business
Episode 107: How to Gain New Customers for Your Promo Business

From referrals and catalogs to content marketing and attending events, there are many...

TikTok’s ‘Coastal Grandmother’ Aesthetic Has Promo Appeal
TikTok’s ‘Coastal Grandmother’ Aesthetic Has Promo Appeal
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Gen Z and millennials are channeling their inner Nancy Meyers with loose, comfortable a...