Strategy

Case Study: Re-Engaging With Valued Members

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A 112-year-old company turned to a nearby distributor for a major rebrand and member-ou...

  Challenges – and Opportunities – in the Travel Industry

Long lines, delayed and canceled flights, staff shortages, inflation and fears of...

Port Congestion Concerns Rise Amid Container Buildup

Logjams of ships and cargo at key ports, l...

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Amid Fatal Flooding, Kentucky Promo Pros Rush to Aid Their Communities

One T-shirt fundraiser has raised about $1...

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The Life Cycle of a T-Shirt: Why Premium Blank Apparel is the Best Value

Have you ever wondered what allows...

Layered Fall Fashion: What to Wear When You Pair

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The promo apparel industry shouldn't be confined to a "one and done" purchase...

Back-to-School Honor List: The Top 10 Apparel Styles to Sell

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Nothing says "back-to-school" quite like T-shirts and fleece! Make sure that you have...

How To Get Products Fast With ZIP-IT® Next Day Services

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Manufacturing delays and supply chain issues are causing mayhem for distributors...

  Episode 110: Prospecting Tips for Newbies

If you spend any time on Instagram or LinkedIn, you're probably familiar with the...

UFC Partners With Amazon Merch on Demand

It’s another marquee deal in the world of ...

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5 Tactics for Improving Your Email Marketing

Email’s universal popularity makes it a pr...

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ScreenBroidery Hires Two to Leadership Team

The Indiana-based distributorship generate...

Touchstone to Expand With New Headquarters & Warehouse

The Top 40 distributor says the moves will...

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YouTube, Spotify Broaden Shopping Features

Social commerce has been slowly but steadi...

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How to Cash in With Name Badges

Badges are a profitable, easy way to incre...

Should Promo Join BeReal – the ‘Anti-Instagram’?

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The latest social media craze promises low-stakes, authentic photo sharing. Its growing...

First COVID, Now Inflation: Study Finds 47% of Small Businesses at Risk

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Online network Alignable surveyed thousands of small-business owners this summer, and a...

Cimpress Increases Annual Sales, But Records $54M Loss

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The Top 40 distributor is the parent company of Vistaprint, National Pen and other busi...

Would You Wear a Dress Made of Cocoa Bean Husks?

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Whether it’s sneakers made of apple leather or haute couture to promote vegan ice cream...

Competitive Edge Aims to Bolster Leadership Team With Promotion, New Hire

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The promo products distributorship, a fixture on Counselor’s Best Places to Work list, ...

A Deep Dive Into Aquarium Gift Shop Promos

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At the Mystic Aquarium in Connecticut, I spied several excellent branding trends worth ...