Strategy

Preppy Styling Is a Promo Classic

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Academia-inspired looks have been trending in fashion and retail lately, but in the pro...

Holiday Sales Guide: How to Increase Q4 Profits With Premium Drinkware

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‘Tis the season of giving, and what better way for your clients to celebrate than by...

A Slowing Real Estate Market Still Presents Promo Opportunities

Despite ebbing home sales in many parts of...

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  The Power of Unconscious Communication

Unconscious communication is below the...

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Rob Watson Joins Zing Manufacturing as Vice President

The experienced executive aims to create t...

S&S Activewear Opens New Distribution Center in Ohio

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The Top 40 supplier said the 200,000-square-foot facility will serve as a hub for distr...

4 Ways to Avoid Greenwashing in Your Marketing

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A number of companies are getting dinged for making false environmental claims, and the...

FedEx Cuts Ties With Key Contractor, But Says Deliveries Won’t Be Affected

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Still, there remains discontent among at least some delivery contractors over compensat...

Free Access to Pantone Color Libraries in Adobe Creative Cloud Is Ending

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The move creates an additional cost and potential design/production confusion, some pri...

Everyone Has Reusable Drinkware – Now What?

As the drinkware market becomes saturated,...

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4 Essentials for Generating High-Quality Sales Leads

Don’t spin your wheels on leads that won’t...

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Canadian Job Market Changes Could Present Promo Opportunities

As workers migrate to different careers, b...

Apparel Decorating Roundup: PVC Patches, Silicone Ink & More

Check out a few of the latest offerings fr...

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Whitestone Branding Appoints Sales Manager

The agency-style distributorship has named...

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Joe’s Promo Picks: Unforgettable, Sustainable Items

These unique branded products are sure to ...

Proforma Promotes Greg Armstrong to Chief Sales Officer

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The promo industry veteran earned a promotion to the C-suite role from his previous vic...

PromoSpark Builds $1.2M Headquarters, Making Room for Fulfillment

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The Fairfield, OH-based distributor plans to move into a new 12,000-square-foot facilit...

Show Off Your Furry Friends With ASI #PromoPets

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Over the next month, post a photo of a pet wearing, playing with or posing near a logoe...

West Coast Port Worker Contract Talks Reportedly Hit a Roadblock

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An alleged dispute over which union will handle equipment maintenance at a Port of Seat...

6 Ways to Keep Your Clients Coming Back

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Customer loyalty is a sign of a healthy business.

Buttonsmith Launches On-Demand Political Merch Platform

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The Carnation, WA, company is offering MerchBlue, allowing campaigns to sell union-prin...