Strategy

Fully Promoted Franchise Acquires Garment Specialties

Promogram

The Cleveland-area franchise, which is part of the Top 40 distributor, has purchased th...

  Which States Are Driving Growth in the Promo Industry?

Each year, the ASI State & Regional Sales Report gives you an exclusive look at...

Simplify Your Supply Chain: How to Find One Supplier for All Your Apparel Needs

There are thousands of promo suppliers ...

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Case Study: Rewarding Pets & Vets With Points & Merch

A global animal-health company wanted to i...

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Bacardi Uses QR Codes to Create ‘Wearable Album’

A new line of gender-neutral clothing from...

NYC Pride March Attracts Colorful Crowds, Features Tons of Promo

Web Exclusive

Thousands of supporters attended the event, held for the first time since 2019.

Meet the Family Behind KarmaLit’s Custom Soy Candles

Web Exclusive

For the founders of the Colorado-based supplier, it was all about creating new family m...

USPS Shortens Delivery Time for Retail Ground, Parcel Select Ground Services

Promogram

The Postal Service will not charge extra for the accelerated delivery.

  Episode 107: How to Gain New Customers for Your Promo Business

From referrals and catalogs to content marketing and attending events, there are many...

TikTok’s ‘Coastal Grandmother’ Aesthetic Has Promo Appeal

Gen Z and millennials are channeling their...

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Joe’s Promo Picks: Tropical Trips

As COVID restrictions and mandates lift, p...

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Ohio State Trademarks the Word “THE” for Merch

Formally known as The Ohio State Universit...

Genderless Fashion Is Tailor-Made Trend for Promo

Consumers are seeking out unisex styles in...

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5 Ways to Create Client Loyalty

In a crowded industry like promo, here are...

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7 Tips for Better Short-Form Videos

Thanks to the rise of TikTok (and its copy...

ASI Hosts Webinar on Diversity & Inclusion in Business

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The session included a panel featuring diversity proponents from across the promo indus...

5 Profitable Prospects for Promo & Full-Color Printing

Web Exclusive

Almost every industry needs  full-color printed products  for an effective marketing...

Fully Promoted Appoints New Marketing Leader

Promogram

Kevin Davydov has joined the Top 40 distributor as marketing manager.

  Serving Up Summertime Promo Ideas

Now that summer is officially underway, it's time for some serious discussion: Are...

Businesses Concerned About SEC’s Emissions Reporting Proposal

Promogram

The potential regulations, which would compel publicly traded companies in promo and be...

Image Group Completes Sustainability Program

Promogram Canada

The Vancouver, BC-based distributor has completed training on reducing greenhouse gas e...