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Strategy

Should Promo Join BeReal – the ‘Anti-Instagram’?
Should Promo Join BeReal – the ‘Anti-Instagram’?
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The latest social media craze promises low-stakes, authentic photo sharing. Its growing...

First COVID, Now Inflation: Study Finds 47% of Small Businesses at Risk
First COVID, Now Inflation: Study Finds 47% of Small Businesses at Risk
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Online network Alignable surveyed thousands of small-business owners this summer, and a...

Cimpress Increases Annual Sales, But Records $54M Loss

The Top 40 distributor is the parent compa...


Would You Wear a Dress Made of Cocoa Bean Husks?

Whether it’s sneakers made of apple leathe...


Competitive Edge Aims to Bolster Leadership Team With Promotion, New Hire

The promo products distributorship, a fixt...

A Deep Dive Into Aquarium Gift Shop Promos
A Deep Dive Into Aquarium Gift Shop Promos
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At the Mystic Aquarium in Connecticut, I spied several excellent branding trends worth ...

How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches
How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches
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Chances are you've been asked to customize a tumbler, candle or even a padfolio a...

Study: Importers Paid $32 Billion in Tech Product Tariffs
Study: Importers Paid $32 Billion in Tech Product Tariffs
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The Consumer Technology Association is calling on President Joe Biden to nix the Trump-...

Fanatics Inks Deal to Handle Crimson Tide Student-Athlete Merch
Fanatics Inks Deal to Handle Crimson Tide Student-Athlete Merch
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As part of a new partnership with The University of Alabama, the sports merchandise ret...

SAAGNY Names New Executive Director

Industry veteran John R. B. Cudahy has bee...


SOI 2022: ‘It Feels Like Everybody Is Buying’

Good news: clients are very eager to spend...


SOI 2022: Ups and Downs for Top Markets

The wild swings that came with the pandemi...

Trucker Strike Poses New Threat to Supply Chains

Truckers protesting a California law they ...


5 Things Promo Can Learn From High-End Fashion

Many consumers will pay top dollar for the...


Charles River Apparel: A Legacy of Quality

For nearly 40 years, Charles River...

ASI Chicago 2022: Show Had a ‘Pre-COVID’ Feel, Attendees Say
ASI Chicago 2022: Show Had a ‘Pre-COVID’ Feel, Attendees Say
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Suppliers and distributors were thrilled to be back in person at an event that was near...

Promo Distributor Pleads Guilty to Federal Criminal Charge
Promo Distributor Pleads Guilty to Federal Criminal Charge
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John Anthony Taylor was facing charges tied to accusations of a PPE scam and lying to i...

BEL Promo Announces Customer Service Promotions
BEL Promo Announces Customer Service Promotions
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The Florida supplier said the moves will help support growing client demand for products.

How to Turn Your Logos Into Embroidery
How to Turn Your Logos Into Embroidery
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Embroidered logos can elevate promotional apparel, but it’s important to design for the...

Infographic: The State of the Canadian Promo Industry
Infographic: The State of the Canadian Promo Industry
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New ASI data indicates that Canadians’ concerns and challenges are similar to those of ...

Editor’s Picks Showcase: Handy Flashlights & Tools
Editor’s Picks Showcase: Handy Flashlights & Tools
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These items are essential for homeowners and service providers in a variety of industries.