Strategy

The Magnet Group Promotes Nathan Baine to Director of Marketing

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Baine has worked at the Top 40 supplier for 11 years, most recently as webmaster.

Sports Merch Mishaps Lead to Demand for Misprinted Items

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It’s an ironic twist in the cases involving a glaring misspelling on a UC Irvine sweats...

Joe’s Promo Picks: Hit the Slopes

Product Editor Joe Haley features his top ...

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Taylor Corp. Subsidiary Acquires Promo Supplier Accu Copy

Taylor’s portfolio of companies already in...

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Decorating Design Details: Techniques & Tips for Success

In the world of promotional apparel,...

Loungewear Lifestyle: How to Market & Sell Blanks Ready To Be Branded

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Before 2020, loungewear was for just that: lounging. As long as items were...

Next Level Apparel Highlight: Sueded Collection

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One collection in the Next Level Apparel (asi/73867) lineup that deserves more...

Back-to-School Sales Guide: 5 Hard Goods in High Demand for Education

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In-person class is back in session! It's time to sell hard goods for those hard...

Report: Import Volumes Will Continue to Decline

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That could help lead to more efficient movement of imported goods from port to warehous...

6 Best Practices to Nail a Virtual Job Interview

Conversations over a video platform are qu...

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Commentary From ASI CEO Tim Andrews: We Can Be Both Pro-Promo & Pro-Planet

Amid more anti-swag rhetoric, it’s importa...

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Tensions Escalate Between FedEx Ground and Its Contractors

Potential fallout could include disruption...

Texas Decorator C.C. Creations Breaks Ground on $33M Facility

The firm says the expansion will help it i...

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NIL Deals for High School Athletes Are Here – Promo Should Capitalize

Promo products distributors and decorators...

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Top Products: Hard Goods & Soft Goods to Sell ASAP

Tired of searching for multiple...

GroupeSTAHL Hires New Chief Financial Officer

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Derek Nugent is taking on the key role at the global manufacturer of garment decoration...

  Episode 112: Building Buzz for Your Promo Business

Ellie Bathe loves coffee so much she calls herself the "Chief Caffeinator" at ...

Twitter Rolling Out Edit Button; Promo Pros React

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The social media platform is testing, both internally and with premium subscribers, a f...

57 Reasons to Wear Secondhand Clothes

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Heinz found a clever way to rebrand the dreaded ketchup stain, a tongue-in-cheek hotlin...

Buyers Won’t Settle Forever for Slow Turnaround Times

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Rush orders have declined the last two years, but buyers will fall into old habits once...

Stran & Co. Seals the Deal on Acquisition of Trend Brand Solutions

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The Boston-area Top 40 distributor believes the move will help accelerate business grow...