Strategy

Joe’s Promo Picks: Unforgettable, Sustainable Items

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These unique branded products are sure to turn heads every time they’re used.

Proforma Promotes Greg Armstrong to Chief Sales Officer

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The promo industry veteran earned a promotion to the C-suite role from his previous vic...

PromoSpark Builds $1.2M Headquarters, Making Room for Fulfillment

The Fairfield, OH-based distributor plans ...

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Show Off Your Furry Friends With ASI #PromoPets

Over the next month, post a photo of a pet...

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West Coast Port Worker Contract Talks Reportedly Hit a Roadblock

An alleged dispute over which union will h...

6 Ways to Keep Your Clients Coming Back

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Customer loyalty is a sign of a healthy business.

Buttonsmith Launches On-Demand Political Merch Platform

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The Carnation, WA, company is offering MerchBlue, allowing campaigns to sell union-prin...

Tekweld Names Gregg Szpicek VP of Business Development

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Szpicek is rejoining the Top 40 supplier, having last worked there in 2016.

This Summer’s Buzzworthy Beer Marketing

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Whether it’s dive bar-flavored ice cream or a DIY beer guitar, brands are coming up wit...

6 Approaches to Strong Fitness Sales

COVID caused significant change in gym-goe...

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How Might the Inflation Reduction Act Impact Promo?

Just signed into law by President Joe Bide...

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Toddy Gear Promotes Amanda Maynord to Director of National Accounts

Maynord, a former sales rep of the year at...

Compromises Proposed in Contentious Railroad Worker Contract Dispute

Efforts to establish a new contract for un...

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Amazon to Charge Third-Party Sellers New Holiday Season Fulfillment Fee

The Seattle-headquartered multi-national c...

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4 Ways to Sleep Better at Night

Quality shut-eye not only allows you to be...

A Logoed Shirt Erased My Travel Anxiety

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Think promos are unimportant? It was a lifesaver on my trip to Mexico.

Tri-Mountain, a Former Top 40 Promo Products Supplier, Is Closing

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The California-based firm, which specializes in apparel, was one of the biggest supplie...

6 Opportunities to Market on a Budget

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Marketing your small business doesn’t need to cost an arm and a leg. Implement any of t...

Stran & Co.'s Sales Soar But Costs Lead to Q2 Loss

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The Top 40 distributor said second-quarter revenue hit a record. Despite the bottom-lin...

Q&A: How Not to Avoid Awkward Conversations

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Author, speaker and performance mentor Lou Diamond shares tips for improving your profe...

USPS Plans Rate Hikes for Holiday Season and 2023

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The anticipated increased charges will make it more expensive for Postal Service custom...