Strategy

Product Guide: Increase Summer Sales With Premium Retail Brands

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Summertime calls for products that help us stay cool, such as stainless-steel travel...

Outdoor Cap Taps New Head of Technology

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Jermaine Oldham is an Air Force veteran and has led technology teams at J.B. Hunt and o...

‘Full Steam Ahead’: Distributors Remain Positive as Sales Roll in

Some economic indicators point to a possib...

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Elevate Your Apparel With These 4 Heat Transfer Trends

Whether it’s a vibrant direct-to-film tran...

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Pop! Promos Launches Curated Line of Quick-Turn Custom Merch

The Philadelphia supplier’s Pop! Pronto li...

Podcast: How to Position GAP & Old Navy for Promo Apparel Profits

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"Workwear" is an ever-evolving concept, especially as companies adopt hybrid business...

Minnesota Made: How to Sell Branded Merch to Medical Professionals

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Did you know healthcare is the #1 market for promo , per the 2021 Counselor State of...

Summertime & the Branding Is Easy: 3 Marketing Campaigns to Emulate

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Marshmallow-scented sunscreen, limited-edition floral patterns and musical collaboratio...

  News Roundup With ASI Media’s Writers

If your company sources any products or components from China's Xinjiang province,...

7 Best Practices for Healthy Eating on the Road

When you’re busy on business trips with wo...

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  Episode 108: State of Social Media in the Promo Industry

When it comes to adopting new...

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ASI Show Chicago + Next Level Apparel Sneak Peek

Like most, the Next Level Apparel (asi/738...

Next Level Apparel Collection Highlight: Tri-Blends

Next Level Apparel (asi/73867) has...

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Fall 2022 Preview: New Colors From Next Level Apparel

Next Level Apparel (asi/73867) is...

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5 Common End-Buyer Concerns & How to Solve Them

Solve problems, get promo orders. It's...

Wimbledon Debuts ‘Meta’ Merch in New ‘WimbleWorld’ Roblox Game

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The world’s most prestigious tennis tournament has entered the metaverse, a venture tha...

3 Strategies to Overcome Imposter Syndrome

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Many professionals have felt uncertain of themselves at one time or another, but there ...

6 Ways to Encourage Word-of-Mouth Marketing

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It’s free and effective. Here’s how to inspire satisfied customers to talk you up.

Prosecutors: Promo Distributor Expected to Plead Guilty to Fraud

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John Anthony Taylor is facing prosecution over an alleged PPE scam. He’s also been indi...

West Coast Port Worker Contract Set to Expire

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The U.S.’s top labor official said negotiations for a new contract are progressing and ...

A Single Letter Has Become the Gold Standard in Sustainability

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More companies in promo and beyond have been touting their status as a B Corp. Demand f...