Strategy

Zipline Rebranding as Happi

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The Wisconsin-based supplier will continue to incorporate the Zipline name for a time a...

Koozie Group Promotes Aaron Vollrath to Chief Experience Officer

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Vollrath has more than 20 years of customer service, sales and supply chain experience ...

10 Healthcare Prospects to Target for Promo Sales

Aching for more healthcare sales? ...

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  Episode 114: Get to Know alphabroder’s Taryn Estrada

Starting a career in a brand-new and...

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Geiger Hires Promo Veteran Mark Jenkins to VP Role

The Top 40 firm has enlisted Jenkins to sp...

Bogus! Scammer Poses as University Buyer in Attempted Con

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It’s not the first time – and likely not the last – that swindlers have pretended to be...

Distributor Checklist: Ask the Right Questions for Proactive Promo Sales

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Don't sit around and wait for sales to come to you. Instead,  be proactive  and ask...

Ein Prost! Official Munich Oktoberfest Unveils New Logo

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Designers created a special font for the logo: a stylized “O” that combines elements of...

Podcast: How to Survive the End-of-Year Sales Rush

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When the weather starts to get cold, you know what that means: the end-of-year sales...

Promotions Planner: Year-End Events

Start presenting ideas to clients for camp...

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iPROMOTEu Names Director of Business Development

The Top 40 distributorship has hired indus...

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Supply Chain Solutions: How to Avoid Delays & Meet Deadlines

Supply chain issues are, unfortunately,...

Last Gasp Deal Averts Railroad Strike That Would Have Caused Supply Chain Havoc

A strike would likely have had significant...

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4 Quick Tips for Writing High-Quality Content

Google has been rolling out updates to its...

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  Are You Ready for Pumpkin Spice Season?

If it seems like there's more pumpkin...

The Campaign: Creating a Branded Backpack for More Than 10,000 Amazon Employees

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Hitex Marketing Group, a Miami-based distributor, conceived, developed and delivered th...

Jose Gomez Promoted to CEO of Edwards Garment

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Gomez now holds the title of president/CEO at the Top 40 supplier.

Good, Better, Best: The Secret to Displays & Signage Sales

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While most people are familiar with common promo categories like drinkware or...

5 Ideas for Targeting the Growing Gig Economy

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Help companies that enlist independent contractors and freelancers to build engagement ...

Wet-It! Sponge Cloths Allow Consumers to Ditch the Disposables

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A common product in Sweden, the absorbent cloths replace around 17 paper towel rolls du...

  Episode 113: Is BeReal for Real?

In the age of curated social media feeds that show off picture-perfect content...