Strategy

Bacardi Uses QR Codes to Create ‘Wearable Album’

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A new line of gender-neutral clothing from the rum brand encourages people to scan and ...

NYC Pride March Attracts Colorful Crowds, Features Tons of Promo

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Thousands of supporters attended the event, held for the first time since 2019.

Meet the Family Behind KarmaLit’s Custom Soy Candles

For the founders of the Colorado-based sup...

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USPS Shortens Delivery Time for Retail Ground, Parcel Select Ground Services

The Postal Service will not charge extra f...

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  Episode 107: How to Gain New Customers for Your Promo Business

From referrals and catalogs to content...

TikTok’s ‘Coastal Grandmother’ Aesthetic Has Promo Appeal

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Gen Z and millennials are channeling their inner Nancy Meyers with loose, comfortable a...

Joe’s Promo Picks: Tropical Trips

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As COVID restrictions and mandates lift, people are eager to get back to the sun and sa...

Ohio State Trademarks the Word “THE” for Merch

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Formally known as The Ohio State University, “THE has been a rallying cry in the Ohio S...

Genderless Fashion Is Tailor-Made Trend for Promo

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Consumers are seeking out unisex styles in a quest for comfort, inclusivity and sustain...

5 Ways to Create Client Loyalty

In a crowded industry like promo, here are...

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7 Tips for Better Short-Form Videos

Thanks to the rise of TikTok (and its copy...

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ASI Hosts Webinar on Diversity & Inclusion in Business

The session included a panel featuring div...

5 Profitable Prospects for Promo & Full-Color Printing

Almost every industry needs  full-color...

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Fully Promoted Appoints New Marketing Leader

Kevin Davydov has joined the Top 40 distri...

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  Serving Up Summertime Promo Ideas

Now that summer is officially underway,...

Businesses Concerned About SEC’s Emissions Reporting Proposal

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The potential regulations, which would compel publicly traded companies in promo and be...

Image Group Completes Sustainability Program

Promogram Canada

The Vancouver, BC-based distributor has completed training on reducing greenhouse gas e...

Ennis Inc. Improves Sales, Earnings, Margins in Q1

Promogram

The supplier of print and promo products reported that revenue for its fiscal first qua...

Canadian Government Announces Timeline for Sweeping Plastic Ban

Promogram Canada

The plan begins with a prohibition on companies importing or manufacturing single-use p...

Koozie Group to Donate 5% of Writing Instrument Sales to United Way

Promogram

The funds from the Top 40 supplier will help pay for back-to-school purchases for peopl...

Coney Island Mermaid Parade Features Fun Branded Merch

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The colorful parade was back after two years of COVID cancellations – with revelers cel...