Strategy

Everyone Has Reusable Drinkware – Now What?

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As the drinkware market becomes saturated, it’s crucial to inspire end-users to keep an...

4 Essentials for Generating High-Quality Sales Leads

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Don’t spin your wheels on leads that won’t end up purchasing from you. Improve your con...

Canadian Job Market Changes Could Present Promo Opportunities

As workers migrate to different careers, b...

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Apparel Decorating Roundup: PVC Patches, Silicone Ink & More

Check out a few of the latest offerings fr...

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Whitestone Branding Appoints Sales Manager

The agency-style distributorship has named...

Joe’s Promo Picks: Unforgettable, Sustainable Items

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These unique branded products are sure to turn heads every time they’re used.

Proforma Promotes Greg Armstrong to Chief Sales Officer

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The promo industry veteran earned a promotion to the C-suite role from his previous vic...

PromoSpark Builds $1.2M Headquarters, Making Room for Fulfillment

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The Fairfield, OH-based distributor plans to move into a new 12,000-square-foot facilit...

Show Off Your Furry Friends With ASI #PromoPets

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Over the next month, post a photo of a pet wearing, playing with or posing near a logoe...

West Coast Port Worker Contract Talks Reportedly Hit a Roadblock

An alleged dispute over which union will h...

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6 Ways to Keep Your Clients Coming Back

Customer loyalty is a sign of a healthy bu...

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Buttonsmith Launches On-Demand Political Merch Platform

The Carnation, WA, company is offering Mer...

Tekweld Names Gregg Szpicek VP of Business Development

Szpicek is rejoining the Top 40 supplier, ...

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This Summer’s Buzzworthy Beer Marketing

Whether it’s dive bar-flavored ice cream o...

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6 Approaches to Strong Fitness Sales

COVID caused significant change in gym-goe...

How Might the Inflation Reduction Act Impact Promo?

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Just signed into law by President Joe Biden, executives say the law has potential posit...

Toddy Gear Promotes Amanda Maynord to Director of National Accounts

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Maynord, a former sales rep of the year at a Top 40 supplier, is excited to advance int...

Compromises Proposed in Contentious Railroad Worker Contract Dispute

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Efforts to establish a new contract for unionized rail workers matter to the promo prod...

Amazon to Charge Third-Party Sellers New Holiday Season Fulfillment Fee

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The Seattle-headquartered multi-national corporation will charge 35 cents per item fulf...

4 Ways to Sleep Better at Night

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Quality shut-eye not only allows you to be more productive during the day, it also help...

A Logoed Shirt Erased My Travel Anxiety

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Think promos are unimportant? It was a lifesaver on my trip to Mexico.