Strategy

Layered Fall Fashion: What to Wear When You Pair

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The promo apparel industry shouldn't be confined to a "one and done" purchase...

Back-to-School Honor List: The Top 10 Apparel Styles to Sell

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Nothing says "back-to-school" quite like T-shirts and fleece! Make sure that you have...

How To Get Products Fast With ZIP-IT® Next Day Services

Manufacturing delays and supply chain...

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  Episode 110: Prospecting Tips for Newbies

If you spend any time on Instagram or...

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UFC Partners With Amazon Merch on Demand

It’s another marquee deal in the world of ...

5 Tactics for Improving Your Email Marketing

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Email’s universal popularity makes it a prime medium for your marketing messages.

ScreenBroidery Hires Two to Leadership Team

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The Indiana-based distributorship generated record growth in 2021 and believes the addi...

Touchstone to Expand With New Headquarters & Warehouse

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The Top 40 distributor says the moves will position the firm to accommodate continued g...

YouTube, Spotify Broaden Shopping Features

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Social commerce has been slowly but steadily growing in popularity.

How to Cash in With Name Badges

Badges are a profitable, easy way to incre...

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Should Promo Join BeReal – the ‘Anti-Instagram’?

The latest social media craze promises low...

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First COVID, Now Inflation: Study Finds 47% of Small Businesses at Risk

Online network Alignable surveyed thousand...

Cimpress Increases Annual Sales, But Records $54M Loss

The Top 40 distributor is the parent compa...

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Would You Wear a Dress Made of Cocoa Bean Husks?

Whether it’s sneakers made of apple leathe...

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Competitive Edge Aims to Bolster Leadership Team With Promotion, New Hire

The promo products distributorship, a fixt...

A Deep Dive Into Aquarium Gift Shop Promos

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At the Mystic Aquarium in Connecticut, I spied several excellent branding trends worth ...

How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches

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Chances are you've been asked to customize a tumbler, candle or even a padfolio a...

Study: Importers Paid $32 Billion in Tech Product Tariffs

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The Consumer Technology Association is calling on President Joe Biden to nix the Trump-...

Fanatics Inks Deal to Handle Crimson Tide Student-Athlete Merch

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As part of a new partnership with The University of Alabama, the sports merchandise ret...

SAAGNY Names New Executive Director

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Industry veteran John R. B. Cudahy has been named to the role at the regional promo pro...

SOI 2022: ‘It Feels Like Everybody Is Buying’

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Good news: clients are very eager to spend. But distributors have to navigate a wealth ...