Strategy

  Are You Ready for Pumpkin Spice Season?

If it seems like there's more pumpkin spice-flavored foods filling your grocery store...

The Campaign: Creating a Branded Backpack for More Than 10,000 Amazon Employees

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Hitex Marketing Group, a Miami-based distributor, conceived, developed and delivered th...

Jose Gomez Promoted to CEO of Edwards Garment

Gomez now holds the title of president/CEO...

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Good, Better, Best: The Secret to Displays & Signage Sales

While most people are familiar with...

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5 Ideas for Targeting the Growing Gig Economy

Help companies that enlist independent con...

Wet-It! Sponge Cloths Allow Consumers to Ditch the Disposables

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A common product in Sweden, the absorbent cloths replace around 17 paper towel rolls du...

  Episode 113: Is BeReal for Real?

In the age of curated social media feeds that show off picture-perfect content...

The Magnet Group Promotes Nathan Baine to Director of Marketing

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Baine has worked at the Top 40 supplier for 11 years, most recently as webmaster.

Sports Merch Mishaps Lead to Demand for Misprinted Items

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It’s an ironic twist in the cases involving a glaring misspelling on a UC Irvine sweats...

Joe’s Promo Picks: Hit the Slopes

Product Editor Joe Haley features his top ...

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Taylor Corp. Subsidiary Acquires Promo Supplier Accu Copy

Taylor’s portfolio of companies already in...

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Decorating Design Details: Techniques & Tips for Success

In the world of promotional apparel,...

Loungewear Lifestyle: How to Market & Sell Blanks Ready To Be Branded

Before 2020, loungewear was for just...

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Next Level Apparel Highlight: Sueded Collection

One collection in the Next Level Apparel...

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Back-to-School Sales Guide: 5 Hard Goods in High Demand for Education

In-person class is back in session!...

Report: Import Volumes Will Continue to Decline

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That could help lead to more efficient movement of imported goods from port to warehous...

6 Best Practices to Nail a Virtual Job Interview

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Conversations over a video platform are quickly becoming the norm at companies of all s...

Commentary From ASI CEO Tim Andrews: We Can Be Both Pro-Promo & Pro-Planet

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Amid more anti-swag rhetoric, it’s important to remember our industry can have a positi...

Tensions Escalate Between FedEx Ground and Its Contractors

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Potential fallout could include disruption to service during the peak holiday shipping ...

Texas Decorator C.C. Creations Breaks Ground on $33M Facility

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The firm says the expansion will help it increase printing capacity to 15 million T-shi...

NIL Deals for High School Athletes Are Here – Promo Should Capitalize

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Promo products distributors and decorators should look to provide branded merchandise s...