Strategy

7 Steps to Developing Buyer Personas

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Creating profiles of your ideal clients is critical for effective prospecting and closi...

A Race Against the Storm: Florida Promo Firms Prep for Hurricane Ian

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Top 40 suppliers are among those temporarily shutting up shop as the potential Category...

Dye-Sublimation FAQ: Your Biggest Questions Answered

You know dye-sublimation produces...

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  Episode 115: What You Need to Know About SEO

When it comes to search engine...

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Glass Awards, Gifts & Incentives For Every Price Point

End-of-year orders are right around the...

Promo Firms in Atlantic Canada Press Forward After Fiona’s Damaging Strike

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One death has been reported, and hundreds of thousands of people remain without power. ...

FedEx Rate Hikes Are Coming in January 2023

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Rates will be going up by an average of 6.9% to 7.9% depending on the service and other...

Infographic: What Makes T-Shirts So Special

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For decades, T-shirts have been the epitome of casual, cool style. Learn some interesti...

Ennis Inc. Promotes Two to the C-Suite

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Wade Brewer is rising to chief operating officer, while Terry Pennington is now chief r...

Puerto Rican Promo Firms Deal With Fallout From Hurricane Fiona

Industry companies are trying to get busin...

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Are Well-Organized Racketeers Targeting Promo? Yes, Executives Say

Some industry executives believe sophistic...

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This Week’s New Suppliers: Life Made Easier

Discover creative products from new ASI su...

  Networking for a New Age

Beth Bridges attended and ran more than...

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WGSN Names ‘Apricot Crush’ Color of the Year for 2024

The trend forecasting company says the “re...

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International M&A: Two Swedish Distributors to Merge

The merger between Wackes AB and Olsson & ...

Zipline Rebranding as Happi

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The Wisconsin-based supplier will continue to incorporate the Zipline name for a time a...

Koozie Group Promotes Aaron Vollrath to Chief Experience Officer

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Vollrath has more than 20 years of customer service, sales and supply chain experience ...

10 Healthcare Prospects to Target for Promo Sales

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Aching for more healthcare sales? We've got your prescription for profits right...

  Episode 114: Get to Know alphabroder’s Taryn Estrada

Starting a career in a brand-new and unfamiliar industry with a prominent company can...

Geiger Hires Promo Veteran Mark Jenkins to VP Role

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The Top 40 firm has enlisted Jenkins to spearhead its business in the Midwest market.

Bogus! Scammer Poses as University Buyer in Attempted Con

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It’s not the first time – and likely not the last – that swindlers have pretended to be...