Strategy

This ‘Personalized’ LinkedIn Message Left Me Cold

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Social media is a powerful tool for prospecting and networking, but some attempts to fo...

  Episode 118: Discussing the Hirsch Rebrand

Gold Bond, BAMKO, Nadel, Zipline. When it comes to rebranding, 2022 has sure been a...

MV Sport/The Game Operational Again After Cyberattack

The supplier says “all is well” now after ...

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Out $100K: Scam Attempts Aimed at the Industry Continue

Sophisticated fraudsters continue to try t...

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  Talking About Promo Sales in Q3 & Q4

In Q3, client buying habits remained...

Rail Strike Start Date Pushed to December

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The postponement allows more time for contract negotiations aimed at avoiding a supply ...

Increase Q4 Sales: Top Hard Goods for Holiday Sales

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It's time to make your list and check it twice!  We've got the hard goods you should...

Kornit Digital Releases 2021 Impact Report

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The digital printing manufacturer plans to reduce greenhouse gas emissions 75% by 2030,...

Exclusive Canada Ad Impressions Data on Masks, Outerwear and Performance Wear

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Face coverings have been an important category for Canadians over the past few years, w...

Essent Victimized by ‘Encryption Attack’

The ransomware attack has disrupted the ne...

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Jute Bags Bring Style to Sustainability

The biodegradable, natural material requir...

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Apparel Holiday “Stockings” (Not The Kind You Think)

It's that time of year already ... where...

Q4 Apparel Trends & What to Know for Next Year

Premium apparel blanks supplier Next...

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Behind the Scenes: The Magic Behind Marketing Promotional Apparel

Lights, camera, action ... quiet on the...

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The Comprehensive Print & Promo Holiday Gift Guide

It's time to help your clients spread ...

6 Ways to Re-Engage With Prospects

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As the new year approaches, now is the time to warm up prospective accounts that have g...

Promotions Planner: Winter Brainstorming

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Start presenting ideas to clients for campaigns centered on February observances.

  Could This Proposed Federal Rule Impact Your Livelihood?

What if a new government rule, decided not by an elected Congress but by a federal...

End-of-Year Apparel Gift Guide: Premium Retail Brands That Impress

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Holiday apparel  is meant to impress, which means  premium retail brands  should be...

GOTS Cracks Down on Fraud at Cotton Gins

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The Global Organic Textile Standard announced new requirements for certified gins to im...

Ecorite Partners With Retail Brand Urbano

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The Canadian supplier of sustainably made products will offer four bag styles to distri...