Strategy

China Eases Zero-COVID: What Does It Mean for Promo?

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Industry executives welcomed steps to scale back draconian virus-driven societal restri...

The Crookery Continues: More Scams Aimed at Distributors Reported

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A nefarious actor posing as a buyer for an actual company in Texas tried to dupe a prom...

Q&A: How Technology Can Streamline Orders

Dave Kneram, vice president of information...

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5 Tips for Attracting – and Retaining – Boomerang Employees

Though some executives are skeptical of a ...

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Dorfman Named President of Galaxy Balloons; Brizz to Retire

The industry veteran is taking over for fo...

Exclusive Canada Ad Impressions Data on Polos, T-Shirts and Umbrellas

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Each is a recurrent favorite among consumers, and logoed versions are likely to be kept...

  Episode 119: ASI Intern Update

To be a journalist in the 21st century, you must wear many hats. There's reporting...

VF Corp. Searching for a New CEO

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There’s an interim top executive in place following former CEO Steve Rendle’s immediate...

Get Ready to Inspire™ in 2023 With Next Level Apparel

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A new year means new opportunities to impress your clients and strengthen business...

Countdown to New Year's With Next Level Apparel Collections

A new year is right around the corner...

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2022 Key Takeaways: Prepare Your Sales Strategies for the New Year

Are you ready for 2023? If not, you're...

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PopSockets + Promo: How To Sell This Trendy Tech Favorite

Did you know beloved retail brand...

4 Ways to Make Pantone’s Color of the Year Work

Viva Magenta, a “nuanced crimson red tone,...

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Promotions Planner: Educate & Appreciate

Start presenting ideas to clients for camp...

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Congress Acts To Prevent Economy-Crippling Rail Strike

The Senate and House have approved legisla...

Wear More Chicken: Chick-fil-A Debuts First-Ever Merch Line

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The Chick-fil-A Originals Collection is inspired by the menu items that make its food s...

  A Deep-Dive on the State of Promo With Jeremy Lott

The way Jeremy Lott sees it, the long-term prognosis for promo is exceptionally...

COVID Restrictions, Civil Unrest in China Stoke Supply Chain Concern

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However, promo products suppliers say they have not been affected and aren’t, as yet, w...

5 Tips for Getting to the Close

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Here are five practices for expediting the process and bringing in more sales.

The Branded Tee That Gets You Breakfast for a Year

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Denny’s is selling a branded T-shirt for $5.99 that will serve as a breakfast subscript...

Rail Strike Worries Ramp Up After Union Rejects Contract

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Still, there are options for averting a supply chain-crippling work stoppage before dea...