Strategy

  The Power of Unconscious Communication

Unconscious communication is below the threshold of conscious awareness; it's what...

Rob Watson Joins Zing Manufacturing as Vice President

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The experienced executive aims to create the industry’s best buying experience at the A...

S&S Activewear Opens New Distribution Center in Ohio

The Top 40 supplier said the 200,000-squar...

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4 Ways to Avoid Greenwashing in Your Marketing

A number of companies are getting dinged f...

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FedEx Cuts Ties With Key Contractor, But Says Deliveries Won’t Be Affected

Still, there remains discontent among at l...

Free Access to Pantone Color Libraries in Adobe Creative Cloud Is Ending

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The move creates an additional cost and potential design/production confusion, some pri...

Everyone Has Reusable Drinkware – Now What?

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As the drinkware market becomes saturated, it’s crucial to inspire end-users to keep an...

4 Essentials for Generating High-Quality Sales Leads

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Don’t spin your wheels on leads that won’t end up purchasing from you. Improve your con...

Canadian Job Market Changes Could Present Promo Opportunities

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As workers migrate to different careers, branded merch firms could find prospects for i...

Apparel Decorating Roundup: PVC Patches, Silicone Ink & More

Check out a few of the latest offerings fr...

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Whitestone Branding Appoints Sales Manager

The agency-style distributorship has named...

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Joe’s Promo Picks: Unforgettable, Sustainable Items

These unique branded products are sure to ...

Proforma Promotes Greg Armstrong to Chief Sales Officer

The promo industry veteran earned a promot...

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PromoSpark Builds $1.2M Headquarters, Making Room for Fulfillment

The Fairfield, OH-based distributor plans ...

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Show Off Your Furry Friends With ASI #PromoPets

Over the next month, post a photo of a pet...

West Coast Port Worker Contract Talks Reportedly Hit a Roadblock

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An alleged dispute over which union will handle equipment maintenance at a Port of Seat...

6 Ways to Keep Your Clients Coming Back

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Customer loyalty is a sign of a healthy business.

Buttonsmith Launches On-Demand Political Merch Platform

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The Carnation, WA, company is offering MerchBlue, allowing campaigns to sell union-prin...

Tekweld Names Gregg Szpicek VP of Business Development

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Szpicek is rejoining the Top 40 supplier, having last worked there in 2016.

This Summer’s Buzzworthy Beer Marketing

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Whether it’s dive bar-flavored ice cream or a DIY beer guitar, brands are coming up wit...

6 Approaches to Strong Fitness Sales

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COVID caused significant change in gym-goers’ habits. Here are some ways to target this...