Strategy

Apparel Holiday “Stockings” (Not The Kind You Think)

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It's that time of year already ... where did 2022 go? As you gear up for the...

Q4 Apparel Trends & What to Know for Next Year

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Premium apparel blanks supplier Next Level Apparel (asi/73867) always keeps their...

Behind the Scenes: The Magic Behind Marketing Promotional Apparel

Lights, camera, action ... quiet on the...

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The Comprehensive Print & Promo Holiday Gift Guide

It's time to help your clients spread ...

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6 Ways to Re-Engage With Prospects

As the new year approaches, now is the tim...

Promotions Planner: Winter Brainstorming

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Start presenting ideas to clients for campaigns centered on February observances.

  Could This Proposed Federal Rule Impact Your Livelihood?

What if a new government rule, decided not by an elected Congress but by a federal...

End-of-Year Apparel Gift Guide: Premium Retail Brands That Impress

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Holiday apparel  is meant to impress, which means  premium retail brands  should be...

GOTS Cracks Down on Fraud at Cotton Gins

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The Global Organic Textile Standard announced new requirements for certified gins to im...

Ecorite Partners With Retail Brand Urbano

The Canadian supplier of sustainably made ...

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Edwards Garment Promotes Brett Garran to VP of Sales

Garran has played a key role in driving gr...

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Case Study: Finance (and Merch) for All

Investing firm Robinhood invited the publi...

Business Groups Urge Biden to Intervene to Help Prevent Rail Strike

Two rail worker unions recently rejected a...

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DTF Transfers: See What All the Buzz Is About

If you're tuned into decorating apparel,...

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The Blueprint to Improving Promo’s Convoluted Order Process

Miscommunications, lack of updates, incomp...

Exclusive Canada Ad Impressions Data on Drinkware, Headwear and Health & Safety Items

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In this next installment of ASI Research’s Ad Impressions findings for Canada, we look ...

3 Tips for Job Seekers as Pay Transparency Movement Grows

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A New York City law making it mandatory for employers to share wages in postings goes i...

Use These Ideas From the World’s Biggest Companies to Improve Diversity

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The promo industry needs to boost its diversity record. These successful ideas from com...

  Promo Has an Image Problem, and We’ve Got the Answers to Fix It

We know about the power of promotional products. ASI even has research that proves...

Worry Over Proposed Independent Contractor Rule Grows in Promo, Beyond

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Leaders in industries that include promotional products, trucking and financial service...

Penn Emblem Celebrates 75 Years

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The Philadelphia-area supplier marked the milestone anniversary with food trucks and a ...