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Strategy

The Making of a Mascot: How ASI’s ‘Plus’ Was Brought to Life
The Making of a Mascot: How ASI’s ‘Plus’ Was Brought to Life
Promogram Canada

Toronto-based Hogtown Mascots shares the process of creating the promo industry’s favor...

Terry Town Celebrates 35th Anniversary
Terry Town Celebrates 35th Anniversary
Promogram

The family-owned supplier has keyed in on product innovation/expansion, fostering stron...

Breaking Down Promo’s Record-Tying 2022 Sales
Breaking Down Promo’s Record-Tying 2022 Sales

Promo won 2022. Last year, distributors collectively increased annual sales 11.4%...

MLB Jerseys to Feature Corporate Sponsor Logos for First Time
MLB Jerseys to Feature Corporate Sponsor Logos for First Time
Promogram

The Los Angeles Angels just announced a sponsorship deal – part of baseball’s new pheno...

7 Tips for Beating the Winter Blues
7 Tips for Beating the Winter Blues
Web Exclusive

The cold months can be long and, yes, depressing. But they don’t have to be. Here’s how...

Fact vs. Fiction: Debunking 5 Decorated Apparel Myths
Fact vs. Fiction: Debunking 5 Decorated Apparel Myths
Web Exclusive

The advancing pace of technology and innovation is turning standard apparel decoration ...

Episode 125: Social Media Advice for Apparel Decorating Pros

Erich Campbell has been around sewing...


Get in on the #StanleyCup Trend

A 40-oz. stainless-steel tumbler is taking...


CVC Jersey/Cotton: Top Styles To Sell Your Clients

CVC and cotton apparel just got a major...

The Best Decoration Techniques for CVC Jersey

When selling affordable apparel such as...


Trend Alert: Go Big With Oversized Bags

The large accessory is back in vogue, and ...


Promotions Planner: On the Job

Start presenting ideas to clients for camp...

Talking Casual Fashion With SanMar’s Trend Analyst
Talking Casual Fashion With SanMar’s Trend Analyst

With hoodies on the runway and leggings in the office, it's clear that casual apparel...

Experts See Positive Signs for Promo Supply Chain Out of China
Experts See Positive Signs for Promo Supply Chain Out of China
Promogram

Broad surveys and the individual experiences of promo supply chain experts indicate tha...

Roland DGA Announces Key Leadership Team Changes
Roland DGA Announces Key Leadership Team Changes
Promogram

The wide-format inkjet printer maker says the moves will help the company continue its ...

Culture Studio Shares Tips for Expanding Your Business
Culture Studio Shares Tips for Expanding Your Business
Web Exclusive

The Chicago-based apparel decorator recently opened a second location in Daytona Beach,...

MediaTree Partners With Square
MediaTree Partners With Square
Promogram

The supplier of digital promotions and rewards has launched a “Shop Local” platform in ...

Virginia Considers Prohibiting State Agencies From Buying Branded Products
Virginia Considers Prohibiting State Agencies From Buying Branded Products
Promogram

Promo products leaders are encouraging industry members in Virginia to take action agai...