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Strategy
6 Ways To Maximize Your Marketing Budget
PromogramTake a fresh look at goals and strategies to make sure you’re spending wisely.
Grossman Marketing Group Names David Granetz Vice President of Sales & Business Development
PromogramGranetz has sales experience at Top 40 firms. Grossman Marketing is a fourth-generation...
Stat Spotlight: Consumers Care About Sustainability Claims
A joint study by NielsenIQ and McKinsey fo...
The Making of a Mascot: How ASI’s ‘Plus’ Was Brought to Life
Toronto-based Hogtown Mascots shares the p...
Terry Town Celebrates 35th Anniversary
The family-owned supplier has keyed in on ...
The Bright Side: Keepsake Products Launches Training for Underserved Youth
PromogramThe supplier has partnered with the Mariano Rivera Foundation to teach high school stud...
Ohio Promo Suppliers’ Operations, Staff Affected by Toxic-Chemical-Carrying Train Derailment
PromogramOne industry firm is in an evacuation zone and closed. Another has employees that have ...
Decorating Roundup: Education, Equipment & Supplies
Web ExclusiveEquipment and material suppliers roll out new features to ramp up production.
Breaking Down Promo’s Record-Tying 2022 Sales
Promo won 2022. Last year, distributors collectively increased annual sales 11.4%...
MLB Jerseys to Feature Corporate Sponsor Logos for First Time
The Los Angeles Angels just announced a sp...
7 Tips for Beating the Winter Blues
The cold months can be long and, yes, depr...
Fact vs. Fiction: Debunking 5 Decorated Apparel Myths
The advancing pace of technology and innov...
Episode 125: Social Media Advice for Apparel Decorating Pros
Erich Campbell has been around sewing...
Get in on the #StanleyCup Trend
A 40-oz. stainless-steel tumbler is taking...
CVC Jersey/Cotton: Top Styles To Sell Your Clients
CVC and cotton apparel just got a major...
The Best Decoration Techniques for CVC Jersey
Web ExclusiveWhen selling affordable apparel such as styles made from CVC jersey, it's important...
Trend Alert: Go Big With Oversized Bags
Web ExclusiveThe large accessory is back in vogue, and that’s great news for the industry.
Sponsored Content
2025 Premium Gift Guide: Sell High-End Headwear To Win Holiday Sales
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Podcast: How To Master Direct-to-Film Decoration: Benefits, Best Practices & More
Get ready to learn everything you need to know to become a direct-to-film decoration...
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Product Spotlight: Discover Popular Back-To-School Promos
Class is in session! It's time to make the grade with education clients by selling ...
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How To Make the Sale for American-Made Blankets
Crafted with comfort and style, U.S.-made blankets from American Blankets by...
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Promotions Planner: On the Job
Web ExclusiveStart presenting ideas to clients for campaigns centered on May observances.
Talking Casual Fashion With SanMar’s Trend Analyst
With hoodies on the runway and leggings in the office, it's clear that casual apparel...
Experts See Positive Signs for Promo Supply Chain Out of China
PromogramBroad surveys and the individual experiences of promo supply chain experts indicate tha...
Roland DGA Announces Key Leadership Team Changes
PromogramThe wide-format inkjet printer maker says the moves will help the company continue its ...