Strategy

ASI CEO Tim Andrews Reflects on 20 Years in Promo

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On the date of his two-decade anniversary, ASI’s president and CEO shares the lessons h...

Take Inspiration From #Balletcore

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It’s both chic and comfortable, making it a perfect post-COVID style.

PromoStandards Hosts First-Annual Technology Summit

The event in Tampa brought together tech e...

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Case Study: Custom Socks Benefit Canadian Youth Charity

Sales of the Toronto supplier’s apparel ar...

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  Episode 126: I’m a New Supplier, Now What?

Back in college, Jon Katz, the founder...

Full-Color Fleece: 5 Ways To Excite Clients With Creative Solutions

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Take your client's fleece to the next level by decorating soft and cozy garments with...

Wristbands America Fears Its Business Will Close Following East Palestine Train Derailment

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Meanwhile, another nearby supplier located further from the crash site says its operati...

9 Tactics To Enhance Your Sales Presentations

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Be sure that your prospecting efforts pay off by making a memorable first impression.

Case Study: Coffee Merch Contributes to Anti-Crime Efforts

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The hosts of a true-crime podcast worked with a distributor to launch a virtual storefr...

Con Artist Targets New England Distributor

It was another iteration of a now common s...

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Proposed Ban on Noncompete Clauses Divides the Industry

Here’s everything you need to know about t...

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Next Level Apparel Appoints New President

Michael Alexander is now in the key leader...

Why You Should Sell Cannabis-Related Promos

Are you selling cannabis-related promos...

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Matthew Lamb Named CEO of Distributor Scarborough Specialties

Lamb joins the Texas-based firm from Facil...

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Hit Promo Promotes Grigorian to CMO, Ward to VP of Marketing

Jennifer Grigorian and Krista Ward both ha...

  An Update on the Travel Industry

Among the hardest-hit industries during the pandemic was travel and tourism....

Make a Splash With the Mermaid Trend

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End-buyers looking for a touch of whimsy can hitch a ride on a growing fad among celebr...

After COVID-Era Decline, UK Promo Market Sales Soar Above £1 Billion Again

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The relaxing of COVID restrictions, a return of events, inflation and strong demand fro...

I Don’t Want To Throw Away These Logoed T-Shirts

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It’s not obvious to me and millions of other people how to recycle clothing. We need to...

3 Trends To Target Gen Z

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Savvy and quirky, Gen Z loves technology and leisure activities. Targeting the intersec...

Outdoor Cap Taps Transportation Industry Pro to Take Over Lead Customer Experience Position

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Michelle Thomas joins the Top 40 supplier with a track record of success at Uber Freigh...