Strategy

Big Markets 2023: Healthcare

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Merch-driven retention initiatives power promo’s second-biggest market.

Big Markets 2023: Education

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The top market for promo is full of sales opportunities.

Stran & Co. Names David Browner CFO

Browner has been with the Top 40 distribut...

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Goldstar Launches New Global Web Domain: SimplyGoldstar.com

The new online home includes a content pla...

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Inktavo & Supacolor Announce Partnership

The decorated-apparel companies will provi...

Video Q&A: Should My Promo Business Be on TikTok?

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Social media expert weighs in on the popular, yet controversial, platform.

Decorating Roundup: Spur Sales With Specialty Equipment

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Mini screen-printing presses and specialty embroidery clamps were among the equipment a...

Apparel Decorator Adds AI Text-to-Image Generator to Online Design Tool

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BlueCotton said the offering enhances and further simplifies web-based graphic creation...

  Distributors’ Biggest Client Pet Peeves – And How To Solve Them

Distributors, we know you love your clients. But there's no denying that sometimes...

‘I’m Just Me’: Women Owners Share Their Stories

In honor of Women’s History Month, leaders...

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7 Ways To Set Social Media Marketing KPIs

Your social presence shouldn’t be an after...

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Fall in Love With ‘Rom-Com Core’

The nostalgic style that evokes leading ch...

How To Get Direct-To-Film Transfers With No MOQs, Next-Day Shipping

Get ready for the latest innovation in...

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Friendly Reminder To Promo Pros: What You Do Matters

It can be easy to forget, but a springtime...

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Outdoor Cap’s JUNK Brands Names New President

Craig Mahan is now in the leadership role ...

How To Get Made-in-the-USA Event Items for Less

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Learn how to provide your clients with USA-made event essentials at the lowest...

Promo Pros Offer Aid, Deal With Fallout Following Deadly Tornadoes

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The twisters affected parts of the South, with communities in Mississippi the hardest h...

Decorators, Rejoice: How To Fulfill Orders Faster Than Ever Before

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Product decoration has evolved once again. Are you ready? Introducing the HyperJet...

4 Takeaways From Impressions Expo Atlantic City

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Sustainability and bold patterns abounded at the show.

Parent Firm of Facilisgroup, Brand Addition Increases Annual Sales 16%

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Facilisgroup’s revenue rose 31%, while distributor Brand Addition’s global business inc...

Q&A: What’s Cybersecurity Testing and How Can It Help Your Business?

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Cybersecurity expert Greg Hatcher, a former U.S. Army Special Forces senior network eng...