Strategy

  Episode 127: ChatGPT and the Promo Industry

Mike Freestone recently had an idea for his monthly newsletter. The chief idea...

Editor’s Picks: Drawstring Bags & Fanny Packs

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They have wide appeal, including among students, tour groups and runners.

Logomark Names New President; Trevor Gnesin Remains CEO

After a nearly 30-year career in the autom...

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ASI CEO Tim Andrews Reflects on 20 Years in Promo

On the date of his two-decade anniversary,...

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Take Inspiration From #Balletcore

It’s both chic and comfortable, making it ...

PromoStandards Hosts First-Annual Technology Summit

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The event in Tampa brought together tech experts from across the industry.

Case Study: Custom Socks Benefit Canadian Youth Charity

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Sales of the Toronto supplier’s apparel are donated each year to an organization that s...

  Episode 126: I’m a New Supplier, Now What?

Back in college, Jon Katz, the founder of supplier BLENDi (asi/63737), had a...

Full-Color Fleece: 5 Ways To Excite Clients With Creative Solutions

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Take your client's fleece to the next level by decorating soft and cozy garments with...

Wristbands America Fears Its Business Will Close Following East Palestine Train Derailment

Meanwhile, another nearby supplier located...

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9 Tactics To Enhance Your Sales Presentations

Be sure that your prospecting efforts pay ...

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Case Study: Coffee Merch Contributes to Anti-Crime Efforts

The hosts of a true-crime podcast worked w...

Con Artist Targets New England Distributor

It was another iteration of a now common s...

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Proposed Ban on Noncompete Clauses Divides the Industry

Here’s everything you need to know about t...

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Next Level Apparel Appoints New President

Michael Alexander is now in the key leader...

Why You Should Sell Cannabis-Related Promos

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Are you selling cannabis-related promos yet? If not, it's time to get started. As...

Matthew Lamb Named CEO of Distributor Scarborough Specialties

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Lamb joins the Texas-based firm from Facilisgroup, where he was most recently an execut...

Hit Promo Promotes Grigorian to CMO, Ward to VP of Marketing

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Jennifer Grigorian and Krista Ward both have more than a decade of experience at the To...

  An Update on the Travel Industry

Among the hardest-hit industries during the pandemic was travel and tourism....

Make a Splash With the Mermaid Trend

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End-buyers looking for a touch of whimsy can hitch a ride on a growing fad among celebr...

After COVID-Era Decline, UK Promo Market Sales Soar Above £1 Billion Again

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The relaxing of COVID restrictions, a return of events, inflation and strong demand fro...