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Strategy
Sky High Marketing Hires Debbie Gaspar as CRO, Opens New York Office
PromogramThe announcement comes as the distributorship is also building a new headquarters in Wi...
Wallace Graphics Expands Into Promo With Acquisition of The Corporate Shop
PromogramThe Corporate Shop is a Duluth, GA-based distributor with an 18,000-square-foot facilit...
Ennis Inc. Acquires UMC Print
The Texas-based supplier has made at least...
Alphabroder Promotes Eric Levin to New EVP Role
The Top 40 supplier also announced that it...
$30 Million Printing/Promo Firm Expanding With New Production Building
Vivid Ink Graphics says a rise in branded ...
The Bright Side: IMAGEN Brands Continues 4 Paws for Ability Giveback
PromogramLast year, the supplier donated more than $17,000 to the nonprofit that trains highly s...
Alex Symms Named Director of Sales at Evans Manufacturing
PromogramSymms is an industry veteran. Evans was a Top 40 supplier when it was acquired by fello...
Decorator’s View: Navigating Graphic Placement on Apparel
Web ExclusiveIn this new series of columns, decorated-apparel industry veterans share tips to help p...
Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm
Web ExclusiveNHL players refused to wear specially designed Pride warm-ups. The resulting fallout be...
5 Smart Strategies for Repurposing Logoed Items
Consider these methods for breathing new l...
Gemline’s Frank Carpenito Talks Sustainability Goal-Setting & Avoiding Greenwashing
Last month, Top 40 supplier Gemline ...
Episode 133: How To Use Social Media To Target the Auto Industry
Christine Fischer has been around cars...
Building a People-First Company
Suppliers and distributors dig into what i...
Michelle Chen Appointed President of Fossa Apparel
The Fremont, CA-headquartered supplier for...
4imprint Forecasts Slowing Growth; Facilisgroup Parent Firm Says Revenue Rising
4imprint and The Pebble Group, which owns ...
M&A Primer: How To Establish the Value of a Business
PromogramAmid recent merger and acquisition activity in the industry, potential buyers and selle...
Discussing Recent Developments at Brand Blvd
Changes are afoot at Brand Blvd (asi/145124). The distributorship in St....
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Cost-Saving Strategies: How To Win Sales With Budget-Conscious Clients
Keeping costs down is a big priority for end-buyers this year - and a common...
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Save Time & Save Money: Goof Proof Transfers Now at STAHLS’
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Podcast: Premium Apparel With a Purpose – How BELLA+CANVAS Combines Sustainability & Style
BELLA+CANVAS (asi/39590) is committed to even more than creating the premium apparel...
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Learn How To Profit With Promotional Merchandise
Web ExclusiveLooking for new ways for your T-shirt business to stand out? Consider adding...
Now Trending in Apparel: The Latest Looks To Present Your Clients
Web ExclusiveFashion trends are ever-changing , and promo apparel is no exception. Learn from...
Talking Creativity and Favorite Campaigns With the Up-and-Comer Distributor of the Year
After several years of procuring promo products as a marketing professional, Tommy...
A Conversation With the 2023 Supplier Salesperson of the Year
Claire Ashford, southwest regional sales manager for Top 40 supplier Tekweld...