Strategy

  Episode 134: That’s a Rap! When Promo & AI Intersect

Stacie Harshbarger Gass had an idea: What if you asked ChatGPT , the artificial...

Q&A: Making Premium Outerwear That’s Sustainable

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Kathleen Baker of Hexa | Custom talks about the sustainability of a long-lasting produc...

Baltimore Glassware Decorators Has Closed

The supplier had specialized in branded dr...

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How To Heat Up Your Sales Numbers With Summer Essentials

Win orders for warm weather promotional...

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UPS Workers Authorize Strike If New Contract Not Reached by End of July

A strike is not imminent, and negotiations...

Gregg Szpicek To Lead Tekweld Sales Team

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The industry veteran rejoined the Top 40 firm as vice president of business development...

ASB Ranks Among Top 10 Workplaces in Minnesota

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The Top 40 distributor placed fourth among large companies on the list compiled by the ...

The Baby Tee Grows Up

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A style staple in the ’90s and early aughts, the shrunken shirt is back with a more mod...

Promo Executives Say Tentative Contract for West Coast Port Workers Is Good News for Supply Lines

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While the deal still needs final ratification, the preliminary agreement is positive, a...

Screen Printer’s ‘SELL’ Shirts Fuel Viral Fan Protest Against Oakland Athletics Ownership

Fans accuse Owner John Fisher of running t...

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Promo Abounds at Pride Celebrations Across the U.S.

ASI Media staff checked out Pride events i...

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  Create a Killer Pitch With Precious Williams

A great pitch - whether it's for your...

Skateboard Apparel Brand Sues Phil Mickelson’s LIV Golf Team Over Logo

Fallen Footwear alleges that Lefty’s HyFly...

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Phil Gergen Named CIO of Koozie Group

Gergen has worked on the technology side o...

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Editor’s Picks: Adaptable Sweaters & Vests

These garments are excellent for branding,...

  Welcome Summer

Summer is finally here, and that means lots of opportunity for warm-weather...

Promotions Planner: I’ll Drink to That

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Start presenting ideas to clients for campaigns centered on September observances.

Ameramark Opens Production Facility in Mexico

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The California-based supplier owns the operation, which executives say will allow the f...

Decorating Roundup: Equipment That Saves Time & Energy

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New equipment, software and materials help apparel decorators boost productivity.

Galaxy Balloons Rebrands as ‘Galaxy, More Than Balloons’

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The fresh identity includes a new logo.

Photos From ‘Big Slick’ 2023

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Promo helps drive record results at annual Kansas City fundraiser.