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Strategy

Cutter & Buck Canada Appoints Mark Alexander as CEO
Cutter & Buck Canada Appoints Mark Alexander as CEO
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He joined the company as director of operations in 2017.

How My Sorority’s Recruitment Helps Fuel Collegiate Merch Markets
How My Sorority’s Recruitment Helps Fuel Collegiate Merch Markets
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Behind sorority recruitment is a multimillion-dollar merchandise market of personalized...

Tom Cruise Uses Promo Umbrella at ‘Mission: Impossible’ Premiere Events

Storm Duds Raingear supplied the world-ren...


Brett Cutler Promoted to President of CleggPROMO

The industry veteran has experience at Top...


Decorating Roundup: Cool Inks & Hot Leather

Leather sheets for custom engraved patches...

29-Year-Old Shayna Cohen Named CEO of $22 Million Distributorship
29-Year-Old Shayna Cohen Named CEO of $22 Million Distributorship
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Her father and uncle started Team SCG, a Florida-headquartered firm that has quadrupled...

Infographic: Sales & Services Among Canadian Distributors
Infographic: Sales & Services Among Canadian Distributors
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Canadian distributors are contending with more days sales outstanding, while they’re le...

‘Barbie’ Movie Unleashes Pink-Product Frenzy
‘Barbie’ Movie Unleashes Pink-Product Frenzy
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The trend is likely to continue into the holiday season, but distributors who want to g...

Infographic: Sources of New Business for Canadian Distributors
Infographic: Sources of New Business for Canadian Distributors
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ASI Research has found that firms gain most of their new clients via referrals and thei...

ASI Research Estimates Size of UK, European Union Promo Market

The analysis also spotlights which individ...


Promotions Planner: Look Ahead to Fall

Start presenting ideas to clients for camp...


K&B’s Fourth-Generation CEOs: ‘Honoring the Past, Reinventing the Future’

Brad and Mitch Kaeser know they have...

Q3 Customers: Sales Prospects for Popular Promos

As we reach the  second half of the...


Perry Ellis Corporate Sales Division Names National Sales Manager

Amy Mazur, who formerly worked at a Top 40...


Gabe Peters Promoted to President of ScreenBroidery

Peters has been with the Indiana-headquart...

Private Equity Firm Acquires Majority Stake in Distributor Brandito
Private Equity Firm Acquires Majority Stake in Distributor Brandito
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Michael Lovern will remain president of the Virginia-based company and has what executi...

In The News - August 2023
In The News - August 2023
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GXN , a global networking group of which ASI is a member, is conducting a survey on...

Industry Reacts to Twitter Rebrand
Industry Reacts to Twitter Rebrand
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Elon Musk’s mysterious ‘X’ network isn’t winning early points from promo and social med...

Dixon Ticonderoga To Dissolve Its Promo Products Division
Dixon Ticonderoga To Dissolve Its Promo Products Division
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The supplier of pencils and other writing instruments said it will continue accepting o...

Infographic: Supply Chain & Job Market Concerns Among Canadian Distributors
Infographic: Supply Chain & Job Market Concerns Among Canadian Distributors
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Data from ASI Research shows that industry firms across North America continue to be wa...

More Good News for Promo on the Potential UPS Strike, But LTL Rates May Rise
More Good News for Promo on the Potential UPS Strike, But LTL Rates May Rise
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Leaders for Teamsters locals have overwhelmingly approved a new contract for UPS worker...