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Strategy
Study: Marketers To Spend More On Brand Awareness
PromogramMarketers are breaking out their checkbooks in an effort to build brand awareness.
The Need For Speed
PromogramFour industry experts discussed what suppliers and distributors need to do to meet this...
Forbes Publisher Opens ASI Power Summit
"The U.S. economy is not having a spectacu...
Social Media Ad Spending Continues Rise
Top companies are spending more than ever ...
Alibaba's IPO Sum Already Covered
China-based Alibaba Group has already rece...
The Marek Group Acquires CPI Promotions
PromogramWisconsin-based marketing firm The Marek Group has acquired distributor CPI Promotions,...
Small Business Borrowing Soars
PromogramNew data shows small business borrowing in the U.S. leapt to a seven-year high in July.
Counselor Commentary: When To Turn Down Business
PromogramLessons to be learned from CVS' decision to stop selling tobacco.
Alibaba Readies IPO Ahead Of Tour
PromogramChinese e-commerce firm Alibaba Group is poised to price its IPO between $60 and $66 pe...
Sunscope Purchases Russell Facility; Starts New Venture
Top 40 supplier Sunscope (asi/90075) annou...
Sunglasses Recalled Because Of Excessive Lead
The Consumer Product Safety Commission is ...
Will the Education Market be a Good Sector for Distributors to Target Over the Next Year?
Schools Present Growing Business Opportuni...
Flex Time
In the battle to stand out from a corporat...
Fields of Green
The color that MLB marketers love.
How We Recruit Millennials
A standout culture offers an edge.
Culture Club
CounselorThe second annual Counselor Best Places to Work Conference provided strategies for work...
2014 Best Places to Work
CounselorThrough an exclusive survey, Counselor honors the top workplaces in the industry.
Sponsored Content
The Comprehensive Custom Cups Sales Guide
Cheers to branded beverage cups! Raise a glass and read on to learn how to sell all...
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5 Sales Prospects for Single-Use Promo Products
Look no further for a product category that's cost-effective , convenient...
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How To Sell High-End Headwear: A Look Inside a Fashion Favorite
To win business with prestigious clients , you must present premium...
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Infographic: What Product Features Are Possible With Customization?
New to selling custom products? No problem. With this infographic guide, you'll...
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Fashion Tee Expansion
CounselorApparel companies are increasing their offerings when it comes to fashion tees.
Basking in Blue
CounselorVarious shades of blue are popular both at retail and in the corporate promotional market.
Contest Promotes American-Made
CounselorAlliance Rubber Company recently hosted a buy American contest to promote the return of...