Strategy

Nadel Appoints Paul Emmer as VP of Revenue

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The branded merch veteran is set to help the Top 40 distributor drive growth.

Garyline Set To Relocate to 440,000-Square-Foot Florida Factory

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The Top 40 supplier expects to begin production at the new facility in mid-February, th...

As A Shareholder-vs.-Board Battle Rages, Vince Tyra To Take Over As Gildan CEO A Month Early

It’s the latest development in a bitter co...

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Chrome Eliminating Third-Party Cookies; Promo Marketing Pros Must Adapt, Executives Say

By the end of 2024, Google plans to no lon...

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Decorating Roundup: Epson Releases Compact Hybrid DTG Printer

The entry-level printer can also handle di...

Stahls’ Names Sarah Goshgarian Unruh National Sales Manager

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Unruh has experience at Top 40 industry firms, including time as a vice president at Lo...

ASB Launches New Sports Division, Names Former Nike Pro To Lead It

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Brad Cole spent 20 years with Nike, focusing particularly on sales in the golf market f...

New Rule Could Mean More Independent Contractors in Promo Must Be Classified as Employees

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The just-adopted regulations from the Labor Department drew criticism and praise from i...

Storm Creek Adds Stephanie Maday as Director of Sales

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The industry veteran will help the supplier expand its market presence and identify new...

ePromos Names Adam Rosenbaum President

Rosenbaum has leadership experience at mul...

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Global Shipping Disruptions Make Importing Costlier, Longer for Industry Suppliers

Despite the challenges, suppliers at this ...

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ASI Orlando 2024: Savannah Bananas Founder Jesse Cole Encourages Crowd To Create Fans, Not Clients

Dressed head to toe in banana yellow, the ...

Stran & Co. Names Ian Thomas Wall Chief Information Officer

The Top 40 firm noted that Wall has a prov...

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6 Tactics for Handling Sales Objections

Here’s how to get the prospect to the close.

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  Bold 2024 Predictions

Making predictions is a fool's errand,...

ASI Orlando 2024: Beth Paretta Inspires With Tale of Barrier-Breaking Race Car Team

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During a powerful keynote, the owner of the first women-forward INDYCAR team told a sta...

ASI Orlando 2024: Content Marketing Strategies for Reaching the Right Buyers

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Martine Cadet shared tips for crafting effective social media marketing posts.

Something Inked Names Former MLB Pitcher VP of Sales

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Mike Zagurski’s professional baseball career spanned more than a decade-and-a-half and ...

ASI Orlando 2024: 8 Common Sales Myths Dispelled

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A former HSN seller, Carolyn Strauss shared strategies distributors need to close deals...

Lisa Folts Named Director of Business Development at Spark Branded Solutions

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Folts has experience at Top 40 industry companies, and is a past winner of PCNA’s Sales...

Stacy Garrett Promoted to VP of Sales & Marketing at Ideation

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Garrett is marking her 25th year in the industry.