Strategy

5 More Decorators to Watch

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In the November/December issue of Wearables, we profiled 15 apparel decorators to...

Distributor Growth Slows in Third Quarter

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Promotional product distributors increased sales 1.5% during the third quarter of...

S&S Activewear Launching New Facility in Georgia

Top 40 supplier S&S Activewear...

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Custard Slime – Or Business Lessons From A 4th Grader

In my older son's fourth grade class,...

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Former Navy SEAL Touts Preparation, Execution in Power Summit Keynote

In the closing session of the 2017 ASI...

The Life Cycle Of A Custom Product

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Work with a knowledgeable supplier and follow these five steps to ensure your client’s ...

5 Tips For Selling To Millenials

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Millennials are particular about their promotional apparel. Here are the reasons why – ...

Shinola President Discusses Branding, U.S. Manufacturing

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Back in 2011, Shinola was just four guys and a whiteboard, trying to come up with an...

Build Brands, Win Fans With Event Marketing

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A massive canopy in the shape of sociopathic scientist from the animated Adult Swim...

Predicting 2017 World Series Winners

Way back in April, before the 'boys of...

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Adaptive Wear a Growing Niche Market

People with mental and physical...

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Cooler Works With App To Toss Beers & Other Cans

Dear World, You can stop inventing stuff...

Unleash Your Color Palette

Most art programs default to CMYK colors, ...

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Embroidery Tricks for Towels and Other Plush Fabrics

The plush fabric of towels, bathrobes, pol...

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Report: Amazon to Offer Its Own Private-Label Athletic Apparel

Amazon's massive growth is showing no...

Q&A: Crafting Smart, Stylish Wearable Tech

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Getting people to take healthy action in their lives is important, says Chalisa...

Redwood Classics Apparel’s Kathy Cheng Named WBE Canada Ambassador 2017

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Redwood Classics Apparel (asi/81627) announces that President Kathy Cheng was...

Taco Bell, Forever 21 Launch Joint Fashion Line

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Promotional clothing lines are a serious marketing opportunity for brands. Need...

Use Branded Bags To Increase Impressions

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Consumers often feel bombarded by the barrage of ads and social media messages vying...

Ivory Ella Brings $55,000 Surprise to Tennessee High School

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Remember the Wearables T-Shirt Challenge for Charity? Our August feature profiling...

A Salute to Nautical Stripes

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Nautical stripes date back to 1850s Europe, when they became standard issue in...