Strategy

Podcast: Mastering The New Rules of Sales & Marketing

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In this Strategy Session podcast, internationally renowned best-selling author and...

Video: Techniques for Recruiting and Training

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A&P Master Images , a 5,500-square-foot-and-growing decorated-apparel shop in...

Video: Two Days at A&P Master Images

A few weeks ago, I spent two days at  ...

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Case Study: The Human Touch

Face-to-face interaction has immensely ben...

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NAFTA Talks Spark Concern in Promo Industry

The latest talks to rework the North...

Slideshow: Crash Course in Apparel Decorating

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Earlier this month, I headed up to A&P Master Images in Utica, NY, for a...

Kevin O’Leary: Successfully Growing Your Startup

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In this Strategy Session podcast, Kevin O'Leary of ABC's Shark Tank discusses the...

Market to Target: Trade Shows

Advantages

With consistent growth and oceans of promotional opportunities, there’s no business lik...

London Fashion Brand Embraces Digital Printing

Wearables

Since 2003, Contrado - an aspirational fashion and lifestyle brand, part of Contrado...

High Performance at Low Temperatures

Screen printing on synthetic materials lik...

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Lanco President Talks Acquisition, Past Challenges

As Counselor reported last week, Top 40...

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Case Study: Leveraging LinkedIn

Harnessing the power of this social media ...

Proposed Federal Provision Could Hurt Sales of Incentives, Awards

As political leaders look for ways to...

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Mid-Nite Snax Is Expanding

Construction is underway on a...

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Brown No Longer With PCNA

Jeff Brown, who had served as president...

Legal Cannabis Producers in Canada Propose Advertising Standards

Promogram Canada

The debate continues in Canada over how marijuana will be promoted and advertised to...

Hot Pink Adds an Element of Fun to Apparel

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Hot pink is the new millennial pink , according to a recent article in W magazine ....

Expert Secrets: Find Success in Niche Markets

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Danny Friedman, president of Danny Inc., has been a distributor for 21 years. His...

To Hurricane Hell & Back

Counselor

Counselor traveled to storm-ravaged areas and found destroyed homes, evacuations, water...

Hearts Bigger Than the Storms

Counselor

In a nondescript industrial park, baking in the mid-day Houston heat, Peter and Paul...

Hurricane Harvey: The Human Impact

Counselor

Counselor shares a sampling of the thousands of personal stories of promo professionals...