Strategy

8 Top Promo Apparel Trends for 2018

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New year, new me. That's what your customers are saying. They're looking for the...

Boost Engagement Names New COO

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Ohio-based Boost Engagement, the parent company of distributor Shumsky (asi/326300),...

Never Pay Full Price on Custom Displays Again

Yeah, you heard that right. Learn how...

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Turn Stock Art Into a Knockout Design

One of the greatest tools in the...

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Grumpy Cat Wins Copyright Case

Internet sensation Grumpy Cat, the...

Adopt The Practices of Top Sales Pros

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Want to succeed in sales? Rob Liano says it's all about consistently engaging in...

Boost Sales with Gifts and Incentives

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Incentive programs are a natural expansion of a promotional products business. That...

Enhancing Communication With Customers

Web Exclusive

Given the different ways clients and prospects might prefer to communicate in...

Sell More Custom Mats

Web Exclusive

It's time to brush up on the "Ol' Faithful" of sales strategies: the Good,...

Promo Market to Target: Healthcare

This massive but ailing market can be resu...

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Spence Delivers Keynote at PPAI Expo

Displaying a wry sense of humor and...

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Instagram Takeover: Skyline Graphics Media

Sherri Weiske is ready for her close-up....

The Sewbots Are Here

Robots capable of sewing finished garments...

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How to Turn “Made in the USA” Products Into Sales

Turn tariffs into an advantage by...

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HandStands Launches Catalog Contest

If you think catalogs are outdated,...

Wearables Readers Share Success Secrets

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We recently asked Wearables readers to tell us what tool has been the key to their...

Sportsman Cap & Bag Now Selling Through 17 Companies

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Shawnee, KS-based Sportsman Cap & Bag (asi/88877) has announced that all orders...

The Future of Cotton in the Promo Industry

Counselor

Athleisure blends are on the rise, so what does that mean for the most popular fabric o...

Gerlach Retiring From Gill Studios After 35 Years

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A luminary in the promotional products industry is calling it a day on his successful...

Immersive Booth Experiences at CES

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When you're one trade show exhibitor out of thousands, it's tough to stand out from...

Noteworthy Planning to Close

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Top 40 supplier Noteworthy (asi/74360) has informed large distributor customers that...