Strategy

Market to Target: Trade Shows

Advantages

With consistent growth and oceans of promotional opportunities, there’s no business lik...

London Fashion Brand Embraces Digital Printing

Wearables

Since 2003, Contrado - an aspirational fashion and lifestyle brand, part of Contrado...

High Performance at Low Temperatures

Screen printing on synthetic materials lik...

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Lanco President Talks Acquisition, Past Challenges

As Counselor reported last week, Top 40...

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Case Study: Leveraging LinkedIn

Harnessing the power of this social media ...

Proposed Federal Provision Could Hurt Sales of Incentives, Awards

Promogram

As political leaders look for ways to offset the costs of tax cuts, advertising...

Mid-Nite Snax Is Expanding

Promogram

Construction is underway on a forthcoming facility that will give Mid-Nite Snax...

Brown No Longer With PCNA

Promogram

Jeff Brown, who had served as president of Polyconcept North America's (PCNA) hard...

Legal Cannabis Producers in Canada Propose Advertising Standards

Promogram Canada

The debate continues in Canada over how marijuana will be promoted and advertised to...

Hot Pink Adds an Element of Fun to Apparel

Hot pink is the new millennial pink ,...

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Expert Secrets: Find Success in Niche Markets

Danny Friedman, president of Danny Inc.,...

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To Hurricane Hell & Back

Counselor traveled to storm-ravaged areas ...

Hearts Bigger Than the Storms

In a nondescript industrial park, baking...

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Hurricane Harvey: The Human Impact

Counselor shares a sampling of the thousan...

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Wearables News Briefs - November 2017

Stormtech Performance Apparel   ...

Hurricane Irma: The Human Impact

Counselor

Counselor shares a few personal stories of promo professionals affected by Irma.

Dickies Outfits Green Bay Packers Outdoor Staff

Web Exclusive

Dickies, parent company of Dickies Occupational Wear (asi/49675), has partnered with...

Material Costs Could Drive Prices Higher in 2018, Suppliers Warn

Promogram

Chinese factory closures and the rising cost of raw materials are proving to be a...

In The News - November 2017

Promogram

Hanesbrands (asi/59528) has donated 225,000 pairs of socks and 18,000 pairs of...

Which Embroidery Digitizing Package Is Right for You?

Wearables

There are many tiers of professional-grade software. Make sure you’re not paying for mo...

Save Time With Software

Wearables

An accounting program will help you streamline your invoicing process, but if you’re lo...