Strategy

The Right Fit: Back-To-School Style Guide For Children's Apparel

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If you want BIG sales, it's time to think small. Yeah, we're talking children's...

Women of Promo Confront Workplace Inequality

Advantages

The #MeToo movement has reopened the discourse on gender inequality in the workplace. W...

New Service Lets YouTubers Sell Swag From Video Pages

YouTube is allowing creators to sell brand...

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Q&A: EverythingBranded USA Plans West Coast Expansion

EverythingBranded USA (asi/160791), the...

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Promo Women: Personal Safety Comes First

Women are no strangers to the potential...

How Top Promo Companies Encourage Workplace Equality

Advantages

Leading companies in the promotional product industry typically operate from a core...

3 Creative Ways To Differentiate Your Promotional Pens

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Promotional pens are one of the longest-standing specialties, which is great because...

Writing a Story on #MeToo Was an Honor … and a Challenge

Advantages

Like so many, I wasn't shocked at what was exposed by the #MeToo movement last fall....

Will 3-D Printing Upend Promo Supply Chain?

Advantages

A Brooklyn company is using 3-D printing to mass produce promotional products. Find out...

Why Activewear Will Be A Top Seller For Back-To-School Shopping in 2018

Back-to-school shopping happens over an...

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Child Prodigy Inspires T-Shirt Brand

A talented child artist’s creations launch...

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Supreme Court Rules States Can Collect Online Sales Taxes

States can now force internet retailers...

Victoria Wins Court Battle to Ban Plastic Bags

The Canadian city of Victoria has won a...

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Cintas Announces Leadership Changes

Top 40 distributor Cintas (asi/162167)...

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The Best Way for Brands to say 'I’m Sorry'

In this new format, ASI’s editors and writ...

How To Maximize Profits With Magnets

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Promotional magnets are super customizable for your customers, as well as a low-cost...

5 Ways to Evolve Your Promo Company

Counselor

Feel like your branding strategy is a bit behind the times? Refresh your team’s approac...

Supreme Court Rules Political Swag Ban Unconstitutional

Promogram

The U.S. Supreme Court has struck down Minnesota's ban on political apparel at...

Promos Were The Secret Ingredient At Bar Convent Brooklyn

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Bar Convent Brooklyn was an event Anthony Bourdain would have relished. The bar...

U.S. Officially Slaps China With Significant Tariffs

Promogram

President Donald Trump is moving ahead with 25% tariffs on $50 billion worth of...

Your Complete Guide To Mastering The Sale: Embroidered Patches

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Embroidered patches are classic and dynamic promotional products that have withstood...