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Strategy

Fred Albrecht Pulls Double Duty as Top Industry Distributor & Local Mayor
Fred Albrecht Pulls Double Duty as Top Industry Distributor & Local Mayor
Web Exclusive

Many distributors pride themselves on creating innovative solutions for their...

Geiger’s Laura Holt Retires
Geiger’s Laura Holt Retires
Promogram

This Friday, April 13, after 18 years with top 40 distributor Geiger (asi/202900),...

A Promo Moment With Gene Geiger

He's a big fan of pro wrestling, Sour...


5 Reasons Why You Should Be Selling Healthy-Eating Promotions

Looking for healthy revenue? The...


Choose the Right Font for Embroidery

To pick the proper lettering, you need a s...

JaVale McGee’s New Swag Is Clever Personal Branding
JaVale McGee’s New Swag Is Clever Personal Branding
Web Exclusive

We like our branded merchandise how we like our music: creative, quirky, with a sprig...

Save Time And Energy By Ordering Mats Online
Save Time And Energy By Ordering Mats Online
Web Exclusive

Anyone who's ever had an order go wrong knows how easily it can happen. Between...

HALO Completes New Headquarters
HALO Completes New Headquarters
Promogram

Top 40 distributor HALO Branded Solutions (asi/356000) says it's moving into a new,...

How To Cash In With Color-Matching Promos
How To Cash In With Color-Matching Promos
Web Exclusive

Coca-Cola red. Facebook blue. John Deere green. Just by reading these phrases, you're...

Sell Bags To These 4 Types Of Customers

Different customers have different bag...


Great Baseball Promotions – ASI Facebook Live

On a recent Facebook Live, Counselor's...


Alleged Insider Trading of Vistaprint Stock Leads to Indictment

A Massachusetts man obtained private...

50 Productivity Tips For Your Business

Are you constantly battling to stay produc...


Promos Galore at Villanova Championship Parade

It was a familiar scene in Philadelphia...


Promo Market to Target: Beverage Industry

Are you thirsting for sales success? Then ...

ASI Warns Industry About New Prop 65 Rules
ASI Warns Industry About New Prop 65 Rules
Promogram

As reported previously in Counselor Promogram, the state of California will soon...

How to Create One-Of-A-Kind Promos
How to Create One-Of-A-Kind Promos
Web Exclusive

If you want to stand out from other distributors, your products need to stand out...

5 Sublimated Set Ideas To Score More Sales
5 Sublimated Set Ideas To Score More Sales
Web Exclusive

It's time to shake up your promotional product orders. Instead of focusing on...

White Sox’s ‘No Ketchup in Chicago’ Is T-Shirt Swag Done Right
White Sox’s ‘No Ketchup in Chicago’ Is T-Shirt Swag Done Right
Web Exclusive

In Chicago, there is, apparently, an 11th Commandment: Thou Shall Not Put Ketchup on...

China Announces Tariffs on 106 U.S. Products
China Announces Tariffs on 106 U.S. Products
Promogram

On Wednesday, following the U.S. recently announcing tariffs targeting China, Beijing...

Merch Company Drops The Ball On Wizards T-Shirts
Merch Company Drops The Ball On Wizards T-Shirts
Web Exclusive

The Wizards of the NBA play in Washington D.C., but it's unclear if the sports...