Strategy

Women of Promo Confront Workplace Inequality

Advantages

The #MeToo movement has reopened the discourse on gender inequality in the workplace. W...

New Service Lets YouTubers Sell Swag From Video Pages

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YouTube is allowing creators to sell branded merchandise directly to fans through a par...

Q&A: EverythingBranded USA Plans West Coast Expansion

EverythingBranded USA (asi/160791), the...

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Promo Women: Personal Safety Comes First

Women are no strangers to the potential...

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How Top Promo Companies Encourage Workplace Equality

Leading companies in the promotional...

3 Creative Ways To Differentiate Your Promotional Pens

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Promotional pens are one of the longest-standing specialties, which is great because...

Writing a Story on #MeToo Was an Honor … and a Challenge

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Like so many, I wasn't shocked at what was exposed by the #MeToo movement last fall....

Will 3-D Printing Upend Promo Supply Chain?

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A Brooklyn company is using 3-D printing to mass produce promotional products. Find out...

Why Activewear Will Be A Top Seller For Back-To-School Shopping in 2018

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Back-to-school shopping happens over an eight-week period from early July to late...

Child Prodigy Inspires T-Shirt Brand

A talented child artist’s creations launch...

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Supreme Court Rules States Can Collect Online Sales Taxes

States can now force internet retailers...

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Victoria Wins Court Battle to Ban Plastic Bags

The Canadian city of Victoria has won a...

Cintas Announces Leadership Changes

Top 40 distributor Cintas (asi/162167)...

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The Best Way for Brands to say 'I’m Sorry'

In this new format, ASI’s editors and writ...

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How To Maximize Profits With Magnets

Promotional magnets are super...

5 Ways to Evolve Your Promo Company

Counselor

Feel like your branding strategy is a bit behind the times? Refresh your team’s approac...

Supreme Court Rules Political Swag Ban Unconstitutional

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The U.S. Supreme Court has struck down Minnesota's ban on political apparel at...

Promos Were The Secret Ingredient At Bar Convent Brooklyn

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Bar Convent Brooklyn was an event Anthony Bourdain would have relished. The bar...

U.S. Officially Slaps China With Significant Tariffs

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President Donald Trump is moving ahead with 25% tariffs on $50 billion worth of...

Your Complete Guide To Mastering The Sale: Embroidered Patches

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Embroidered patches are classic and dynamic promotional products that have withstood...

Natural Trends Adds Febreze to Its Offerings

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Utah-based supplier Natural Trends (asi/73497) has announced it's furthered its...