Strategy

Target Decorated Apparel Names President

Web Exclusive

Target Decorated Apparel (asi/90549), a Chicago-area contract decorator, has...

Top 5 Customers For Healthcare Promos

Web Exclusive

Top 5 Customers for Healthcare Promos Promo products are essential for...

5 Workwear Trends To Watch

Think apparel trends don't apply to...

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Q&A: Matt Gresge, AIA Corporation

Under CEO Matt Gresge's leadership, AIA...

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How to Provide Added Value in the Promo Industry

FACT: Nearly 90% of U.S. consumers want...

Don’t Give Up On Customer-Gifting Programs

Advantages

Customer gifting is in decline, but distributors can reverse the trend by painting the ...

‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy

Web Exclusive

NFL Rookie Minkah Fitzpatrick has taken flak for filing a trademark application for “Fi...

How to Refresh Your Brand

Counselor

According to a survey from The Content Marketing Institute, 84% of B2B marketers say...

8 Ways to Use Snapchat for the Promo Industry

Counselor

Few promo firms use this unique social platform that has 191 million daily users. Here’...

U.S. Hits China With Largest Round of Tariffs

China retaliated with a tariff on certain ...

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Why Housewares Should Be Your Next Hot Seller

There's no place like home. End-users...

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Why You Should Be Selling Calendars

Calendars may seem like a thing of the...

Who Is Amy Ingram?

During the reporting process for the...

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N.J. City Enacts Comprehensive Plastic, Styrofoam Ban

Such bans can potentially help the promoti...

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Why You Can Bet On Bags For Big Orders

Look around: Promo tote bags are...

Is This the Next Evolution of Apparel Customization?

Wearables

Brennan Mulligan, founder and CEO of Skyou Inc. (asi/87637), has been in the mass...

Amazon Launches Store to Promote Small Businesses

Promogram

Shoppers on Amazon can now buy exclusively from U.S.-based small and medium-sized...

AIA Names New SVP of Owner Success

Promogram

Kimberly Fulford took over the position at the Top 40 distributor this month.

6 Wristbands That Will Make Your Business Stand Out

Web Exclusive

Wristbands are one of the most popular product groups around, yet many distributors...

Tariffs and the Promo Products Industry

Promogram

A trade war between the U.S., China and others continues to escalate, as each side...

U.S.-China Trade War Escalates With Third Round of Tariffs

Promogram

President Donald Trump announced on Monday that he will impose new tariffs on about...