Strategy

How to Leverage Influencer Marketing

Counselor

Influencer marketing is a flourishing new medium that gets results. Here’s how you can ...

Deadly California Fires Impact Promo Companies

Promogram

Promotional products firms in Northern California are dealing with personal heartache a...

Chicago Could Consider Banning Plastic Straws

About 55% of voters said they would suppor...

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How to Be More Social

Consider these ideas for helping your clie...

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Stand Out with Social Media

In a merch-saturated marketplace, using so...

Trend Alert: Crocs…With…Socks – GASP!

Web Exclusive

Yes, you read that right. It’s a hitherto fashion sin we’ve often committed. Don’t judg...

Podcast: Customer Service in the Social Media Age

Web Exclusive

ASI's Patrick Kennedy and Vincent Driscoll discuss ways small businesses can add custom...

Win More Sales With Wind Flags: 4 Styles You Need To Know And Why

Web Exclusive

Help your clients catch customers' attention where they spend a significant chunk of...

Q&A: Bruce Ackerman Explains Printavo Merch

Web Exclusive

Decorated-apparel shop management software developer Printavo recently rolled out a...

High-End Apparel: A Clear Trend for Winter

Give your customers something their...

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iPROMOTEu, Something Inked Mutually Agree to End Business Relationship

The Nashville, TN-based distributor has jo...

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5 Creative Ways To Market a Business Using Promotional Items

Custom-labeled mints are an excellent...

Fully Promoted Names New President

Top 40 distributor Fully Promoted...

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The Top Workwear Styles Across the USA

Location, location, location. When it...

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Something Inked Joins AIA Corporation

Top 40 distributor AIA Corporation (AIA,...

Wrangler Releases Some Killer Queen Merch

Web Exclusive

Bohemian Rhapsody , the Queen biopic, dominated the U.S. box office during its...

How Much Promo Is Too Much?

Advantages

Have we truly reached merch saturation? Advantages Editor-in-Chief C.J Mittica and Seni...

Leed’s Teams Up With Eco-Friendly Bag Maker

Promogram Canada

The promo supplier is beginning to sell select bags from Canada-based Parkland this mon...

ASI President & CEO Tim Andrews Responds to Fast Company

Promogram

The promotional products industry has come under fire after an article published by...

State of the Decorated Apparel Industry 2018

Wearables

Decorator optimism is waning, but as our annual report shows, 2019 will include plenty ...

Mercury Promotions & Fulfillment Joins The Legacy Group

Promogram

Sterling Heights, MI-based Mercury Promotions & Fulfillment (asi/267770) has...