Strategy

5 Workwear Trends To Watch

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Think apparel trends don't apply to your workwear business? Think again. There are a...

Q&A: Matt Gresge, AIA Corporation

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Under CEO Matt Gresge's leadership, AIA Corporation (asi/109480) increased...

How to Provide Added Value in the Promo Industry

FACT: Nearly 90% of U.S. consumers want...

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Don’t Give Up On Customer-Gifting Programs

Customer gifting is in decline, but distri...

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‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy

NFL Rookie Minkah Fitzpatrick has taken fl...

How to Refresh Your Brand

Counselor

According to a survey from The Content Marketing Institute, 84% of B2B marketers say...

8 Ways to Use Snapchat for the Promo Industry

Counselor

Few promo firms use this unique social platform that has 191 million daily users. Here’...

U.S. Hits China With Largest Round of Tariffs

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China retaliated with a tariff on certain American goods.

Why Housewares Should Be Your Next Hot Seller

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There's no place like home. End-users certainly know this, but do your clients?...

Why You Should Be Selling Calendars

Calendars may seem like a thing of the...

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Who Is Amy Ingram?

During the reporting process for the...

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N.J. City Enacts Comprehensive Plastic, Styrofoam Ban

Such bans can potentially help the promoti...

Why You Can Bet On Bags For Big Orders

Look around: Promo tote bags are...

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Is This the Next Evolution of Apparel Customization?

Brennan Mulligan, founder and CEO of...

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Amazon Launches Store to Promote Small Businesses

Shoppers on Amazon can now buy...

AIA Names New SVP of Owner Success

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Kimberly Fulford took over the position at the Top 40 distributor this month.

6 Wristbands That Will Make Your Business Stand Out

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Wristbands are one of the most popular product groups around, yet many distributors...

Tariffs and the Promo Products Industry

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A trade war between the U.S., China and others continues to escalate, as each side...

U.S.-China Trade War Escalates With Third Round of Tariffs

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President Donald Trump announced on Monday that he will impose new tariffs on about...

Typhoon Impacts Some Promo Product-Producing Factories in China

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Stateside suppliers Counselor spoke with said their ability to fulfill orders and servi...

Promo Firms Reopen Following Hurricane Florence

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Hurricane Florence has been downgraded to a tropical depression after ravaging the...