Strategy

Promo Industry Spotlight: Education

Advantages

Postsecondary enrollment in the United States has fallen nearly 9% since 2011,...

In The News - April 2019

Promogram

PromoTemps , a staffing and temp agency for the promotional products industry, has...

How to Sell Drinkware for Every Occasion

Get a greater fill of drinkware orders...

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People On The Move - April 2019

4imprint (asi/197045) has appointed...

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U.S. Sees Gains In Consumer Sentiment, Manufacturing Output

Construction spending was up too, but reta...

Cap America Names David Hoke CFO

Promogram

Hoke will be taking over for the retiring James A. “Trae” Hastings III.

New York Approves Statewide Plastic Bag Ban

Promogram

The ban passed as part of the state's 2020 budget deal.

65 Years of Counselor Magazine

Counselor

Our view of the promo products market – then, now and tomorrow – and the magazine’s...

Promo Industry Spotlight: Professional Sports

Advantages

Even as it's besieged by scrutiny over player safety and contending with fans...

5 Strategies For Maximizing Efficiency In Your Shop

Decorated apparel industry veteran Marshal...

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EU Single-Use Plastic Ban Presents Opportunity For Promo Industry

Keen to cut down on pollution and...

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Wearables News Briefs - April 2019

Delta Apparel Inc.  (asi/49172)...

T-shirt Printer Cashes in on Kimmel-Gonzaga Feud

For the last few weeks, late night host...

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Promo's Patriarch: ASI Chairman Norman Cohn

Promo's Patriarch Venerated...

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65 Ways the Promo Products Industry Has Changed

The promo world is a lot different today...

The Future of the Promotional Products Industry

Counselor

We asked 10 of the industry’s most prescient leaders – five suppliers & five distributo...

5 Ways to Sell Hand Sanitizer That Exceeds Expectations

Web Exclusive

U.S. hand sanitizer sales are currently estimated at $195 million, per research by...

Tim's Letter: Happy 65th Anniversary, Counselor!

Counselor

Thinking back on everything Counselor has accomplished over more than six decades, I...

Trump Store Unveils ‘Cherry Blossom Collection’

Web Exclusive

The merchandise promotes Trump’s Washington, D.C. hotel during spring time.

Promo Products Pro Co-Founds South Florida's First 'Rage Room'

Web Exclusive

Kathy Barrios, an HR pro for Polyconcept North America, says the venue provides a uniqu...

How to Deliver an Impactful Value Proposition

Advantages

Taking the time to craft a tailored value proposition will enhance your authority and c...