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Strategy

4 Often Missed Printed Promo Opportunities
4 Often Missed Printed Promo Opportunities
Web Exclusive

Don't miss out on valuable sales. There are many opportunities to sell your clients...

Hundreds of U.S. Companies Urge Trump To Nix Tariffs
Hundreds of U.S. Companies Urge Trump To Nix Tariffs
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They said more tariffs could cost the U.S. 2 million jobs and slash GDP by 1%.

Nike, H&M Launch 'Stranger Things' Merch Collections

More and more swag collabs for the upcomin...


Scam Alert Involving Branded Merchandise

Education officials in Tennessee this...


Miller Lite Beer Can Doubles as a Game Controller

Miller Lite has taken merchandising to a...

InkSoft Acquires Digital Art Solutions
InkSoft Acquires Digital Art Solutions
Web Exclusive

InkSoft , maker of sales and production software for apparel decorators, has...

Oregon Poised To Ban Single-Use Plastic Bags
Oregon Poised To Ban Single-Use Plastic Bags
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The prohibitions could benefit the promo industry.

4 Outdoor Markets for Summer Promo Sales
4 Outdoor Markets for Summer Promo Sales
Web Exclusive

Summer will be here before you know it, bringing with it scorching sales...

Trump Threatens Tariffs On $300 Billion More In Chinese Imports
Trump Threatens Tariffs On $300 Billion More In Chinese Imports
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Additional levies would go into place immediately if China’s president fails to meet wi...

Trudeau Announces Plans for Plastic Ban Across Canada

This week, Canadian Prime Minister...


Facilisgroup Promotes Four Staff Members

Since being acquired in 2018 by...


How To Increase Your Profits With Corporate Clients

Win corporate clients with products...

Is Blockchain the Next Great Disruptor?

As global trade gets more complex, a new t...


How to Address Price Increases with Clients

5 tips to help with the rising costs of do...


10 Customers That Want To Buy Flip-Flops Today

Step up your promo sales with fun and...

2019 Promotional Products Sales Compensation Survey
2019 Promotional Products Sales Compensation Survey
Advantages

Employees expect competitive compensation with added security in the form of salary.

7 Merch Trends From the U.S. Open Swag Collection
7 Merch Trends From the U.S. Open Swag Collection
Web Exclusive

Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield...

Industry Veterans Launch Integrated Travel Gear Brand
Industry Veterans Launch Integrated Travel Gear Brand
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Scott Pearson and Scott Edidin, former executives at Top 40 supplier Logomark, introduc...

8 Classic Closing Techniques
8 Classic Closing Techniques
Advantages

When you’re ready to ask for the close, look to these tried-and-true methods of getting...

Printing on Demand at SXSW
Printing on Demand at SXSW
Web Exclusive

When Mark Seymour, chief sales officer at Next Level Apparel (asi/73867), asked me to...

Maine Moves Closer To Plastic Bag Ban
Maine Moves Closer To Plastic Bag Ban
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Final approval is pending, but the state legislature has given its initial blessing.