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Strategy

Band Sells Personalized Merch Based on Spotify Streaming
Band Sells Personalized Merch Based on Spotify Streaming
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The interesting case study occurs at the crossroads of music, technology and promotiona...

Promo Products Industry Reacts to ‘Phase One’ US/China Trade Deal
Promo Products Industry Reacts to ‘Phase One’ US/China Trade Deal
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There’s a mix of cautious optimism, mild relief, concern and arched-brow skepticism.

How to Deal With Complaints & Criticisms on Social Media

You can't respond to complaints if you...


Writing Instruments: How to Sell More Than Just Pens

Markers and crayons and highlighters, oh...


Leed's Forges Exclusive Partnership With Herschel

The partnership brings the popular, much s...

Promo Distributors’ Sales Rise 4.3% in Q3 2019
Promo Distributors’ Sales Rise 4.3% in Q3 2019
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The Counselor Confidence Index, however, dropped to its lowest level in six years.

Products by Persona: How to Sell Gift Sets for Every End-User
Products by Persona: How to Sell Gift Sets for Every End-User
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Pitching perfect holiday gifts starts with understanding your end-users. Learn from...

How to Use Data to Improve Your Email Marketing
How to Use Data to Improve Your Email Marketing
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Look at your email analytics and alter your strategy as needed.

Baltimore Backtracks on Plastic Bag Ban
Baltimore Backtracks on Plastic Bag Ban
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The move, if ultimately approved, diminishes a niche sales opportunity for promo distri...

Promo Talk: Lucas Guariglia, Rowboat Creative

Candid opinions from industry pros.


Chameleon Like Launches Custom Packaging, Gift Box Line

The promo supplier’s new service is an out...


Downbeat Note Sounds as U.S. China Trade Deal Talks Resume

Still, leaders in the promo products indus...

Boxercraft Gives Scholarship to Teen Who Beat Cancer

The $3,000 award honors a former executive...


How To Reduce Stitch Count Without Jeopardizing Quality

When it comes to embroidery, there's a...


Hooping Do's And Don'ts

Try these techniques for speedy embroidery...

Wearables News Briefs – October 2019
Wearables News Briefs – October 2019
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Transfer Express (asi/91804) is offering a special $12 flat rate on all...

Desperate Distributor Strategies That Paid Off
Desperate Distributor Strategies That Paid Off
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What would you do for a sale? Distributors reveal their most daring strategies that pai...

Q&A: Rymax Owner Discusses Incentives Market, Technology
Q&A: Rymax Owner Discusses Incentives Market, Technology
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Rymax Inc., a New Jersey-based provider of incentives and rewards programs and the...

Trend Lessons From New Fresh Prince Collection
Trend Lessons From New Fresh Prince Collection
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Actor Will Smith’s limited-edition line, Bel-Air Athletics, is filled with retro-inspir...

Stormtech Holiday Gift Guide 2019
Stormtech Holiday Gift Guide 2019
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Your One-Stop Holiday Order Specialists