Join us at ASI Show Orlando, January 5-7, 2026   Register Now.

ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.

Not an ASI Member? Learn more about ASI today!

Strategy

Sports Agent Inspires PPAI Expo Audience
Sports Agent Inspires PPAI Expo Audience
Promogram

The former guru to pro athletes and coaches advised attendees on the importance of aski...

How To Leverage Marketing To Grow Your Client Base
How To Leverage Marketing To Grow Your Client Base
Advantages

Interviews with the brightest minds in business. This month: Megan Yelaney, life and bu...

How To Boost Your Bottom Line With Wearables

Want to increase your apparel orders?...


How To Keep Your Brand Consistent

Brand consistency happens when a...


Introducing Jack Nicklaus Corporate Apparel

There are even more good things coming...

Sonic Promos President Featured on U.S. Chamber Panel
Sonic Promos President Featured on U.S. Chamber Panel
Web Exclusive

Seth Weiner, president of Gaithersburg, MD-based Sonic Promos (asi/329865), discussed...

The Price of Success in the Promo Industry
The Price of Success in the Promo Industry
Advantages

In the ‘now’ economy, buyers want everything immediately, which has pushed sales reps t...

CA Gig Worker Law May Affect Promo Industry
CA Gig Worker Law May Affect Promo Industry
Promogram

Two areas of concern are securing national accounts and splitting sales reps.

U.S., China Sign 'Phase One' Trade Deal
U.S., China Sign 'Phase One' Trade Deal
Promogram

The agreement includes a rate reduction on some import tariffs – a positive development...

Rymax Expands Brand Partnerships

Rewards and incentives company Rymax,...


Promo Talk: Andrew Witkin, StickerYou

President of Toronto-based company gets ca...


How To Improve Your Patches

Patches and emblems once served a purely...

How To Increase A Garment's Perceived Value

Want to ensure you're offering branded...


Wozniak Headlines Proforma’s Annual ‘Kick-Off Meeting’

The Apple co-founder praised the tech behi...


Commentary: More Than ‘Trinkets and Trash’

Promo products branded with powerful messa...

Peernet Group Adds Two Members
Peernet Group Adds Two Members
Promogram

OmniSource Marketing and Norscot Group have joined the distributor alliance.

How To Build A Customer-Centric Business Model
How To Build A Customer-Centric Business Model
Advantages

Peter Fader and Sarah Toms discuss ways to shift the focus from product to customer.

Report: Promo Executive Probed in Union Bribery Scandal
Report: Promo Executive Probed in Union Bribery Scandal
Promogram

Jason Gordon’s companies include distributorship Custom Promotions (asi/173237).

Succeed with Live Event Decoration
Succeed with Live Event Decoration
Counselor

Need a truly memorable promo? Follow the lead of creative brands by utilizing live deco...

Sustainable Items, Custom Shoes Trend at ASI Orlando
Sustainable Items, Custom Shoes Trend at ASI Orlando
Promogram

Products with an environmentally conscious angle were among the most prominent at promo...

Which Jobs Can’t Earn Overtime Pay?
Which Jobs Can’t Earn Overtime Pay?
Counselor

The rules regarding overtime pay can be confusing, but know this: To be exempt from...