Strategy

Recyclable Aluminum Cups Come to Super Bowl LIV

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Miami’s Hard Rock Stadium – host of the big game – aims to replace single-use plastics.

2020 PSI Show Report

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With an emphasis on embracing sustainability, shunning single-use items and...

McCabe Earns B Corp Certification

It's the first Ontario distributor to rece...

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Buttigieg Leads ASI’s Iowa Bumper Sticker Poll

More than a quarter of those polled said t...

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Promo Company Spotlight: Mudd Print & Promo

Promo companies share local secrets about ...

U.S. Senate Approves USMCA Trade Deal

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The agreement, already approved by Mexico, awaits ratification by Canada.

Report: Retailers See Totes as Marketing Tools

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Bans on single-use plastic bags are a factor driving brands’ interest in reusable bags.

Sports Agent Inspires PPAI Expo Audience

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The former guru to pro athletes and coaches advised attendees on the importance of aski...

How To Leverage Marketing To Grow Your Client Base

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Interviews with the brightest minds in business. This month: Megan Yelaney, life and bu...

How To Boost Your Bottom Line With Wearables

Want to increase your apparel orders?...

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How To Keep Your Brand Consistent

Brand consistency happens when a...

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Introducing Jack Nicklaus Corporate Apparel

There are even more good things coming...

Sonic Promos President Featured on U.S. Chamber Panel

Seth Weiner, president of Gaithersburg,...

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The Price of Success in the Promo Industry

In the ‘now’ economy, buyers want everythi...

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CA Gig Worker Law May Affect Promo Industry

Two areas of concern are securing national...

U.S., China Sign 'Phase One' Trade Deal

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The agreement includes a rate reduction on some import tariffs – a positive development...

Rymax Expands Brand Partnerships

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Rewards and incentives company Rymax, parent company of Brainstorm Logistics...

Promo Talk: Andrew Witkin, StickerYou

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President of Toronto-based company gets candid in this Q&A.

How To Improve Your Patches

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Patches and emblems once served a purely utilitarian function: extending the life of...

How To Increase A Garment's Perceived Value

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Want to ensure you're offering branded apparel that gets noticed and creates plenty...

Wozniak Headlines Proforma’s Annual ‘Kick-Off Meeting’

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The Apple co-founder praised the tech behind the Top 40 firm’s new ProVision business m...