Strategy

4imprint Experiences Unprecedented Order Plummet

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Caused by COVID-19’s marketplace disruption, the precipitous drop in orders began March...

Promo Products Firms In Earthquake’s Path

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Top 40 supplier SnugZ/USA was among those contending with fallout from the quake, but t...

Survey Shows COVID-19’s Industry-Wide Impact

The macro data from Counselor’s new study ...

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Promo Copes With New Realities During Pandemic

As strict health measures are implemented ...

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Can You Rely on Factory Audits?

Critics question their efficacy while prop...

PCNA Launches New Web Hub For Distributors

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The microsite provides information aimed at helping distributors succeed in a coronavir...

How to Keep Contact With Clients, Coworkers

Counselor

Communication tools and strategies to use during the coronavirus pandemic.

2020 Buyers Guide

Counselor

This comprehensive listing of product and service providers will help industry pros acc...

The Campaign: Big Ticket Item

Counselor

An inside look at how distributors’ sales & projects come together

Canadian Promo Firms Prepare for Virus Shutdowns

Companies have instituted work-from-home p...

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5 Reasons You Must Sell Retail Brands

Retail brands should be included in all...

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Activity Rises at China Promo Factories

Still, inventory shortages, shipping issue...

Polos Go Next-Gen

New trends in polos - one of the most...

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How to Not Stink at Working From Home

These practices keep me on-task, productiv...

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Coronavirus: Updates From Industry Companies

The global coronavirus pandemic is...

Fed Swag Ban Gains Steam

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A U.S. Senate committee unanimously passed an anti-promo products bill, but the legisla...

Logomark Takes COVID-19 Precautions

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The Top 40 supplier has suspended in-office meetings and events, and is having sales an...

Congress Urged to Ease Online Sales Tax Collection

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Small business owners pleaded their case at a congressional subcommittee hearing.

How to Navigate Event Cancellations

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COVID-19 is prompting cancellations of trade shows, conferences and other events. Proac...

6 Sales Opportunities for Promotional Coloring Books

Web Exclusive

On your marks, get set, color! Coloring books are one of the most popular trends...

IMAGEN Brands Extends Coleman Partnership

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The Top 40 supplier says it's now the exclusive provider of Coleman brand drinkware to ...