Strategy

COVID-19 Devastates European Promo Industry

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Sales are plummeting and temporary shutdowns are occurring. Still, promotional products...

Canadian Government Implements Virus Relief Measures

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Among the benefits is the Emergency Wage Subsidy, which will cover 75% of salaries.

The Netherlands Recalls 600,000 Face Masks

The incident is a cautionary tale for prom...

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After The Virus: The Promo Industry’s Future

COVID-19 will change the promotional produ...

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How to Access Expanded Unemployment from the Coronavirus Stimulus

The CARES Act allows the self-employed and...

Shutdowns Could Help Economy in Long Term

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That’s according to a new study of the 1918 flu pandemic in the U.S. The study found th...

ASI Offers Free Virtual Gym Classes to Members

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Staying active is a crucial aspect of maintaining a healthy outlook, but stay-at-home...

How to Provide Full-Color Decoration for Any Client Project

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Full-color decoration doesn't have to be expensive , but many end-buyers believe it...

Promo Initiatives Support First Responders

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Promotional product companies are creating special branded merchandise campaigns with s...

How To Grow Your Email Subscriber List

Email marketing provides a direct...

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Dispatches From the Work-From-Home Front, Week 2

More insights on working remotely from the...

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Small-Biz Loan Details in Coronavirus Relief Bill

Promotional products firms may be able to ...

Logo Tweaks Encourage Social Distancing

McDonald’s, Audi and Coca-Cola were among ...

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Q&A: Communicating During a Crisis

Keep a level head and be transparent with ...

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Quiz: Which Sun Protectant Promo Is Right for Your Client?

Summer is right around the corner, which...

Suppliers Fulfill Orders for Virus-Focused Items

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Businesses want educational and cautionary signage to communicate with their employees ...

Merch Fundraisers a Lifeline for Businesses

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Amid the economic carnage of COVID-19, promo products firms are organizing merch-driven...

10 Business Planning Steps for Post-Coronavirus

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Here’s what you should do when you’re back in the office.

Shore Up Your Business Finances

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Sales have slowed significantly or stopped altogether. Now is the time to make smart fi...

Webinar: Top 40 Distributors Discuss Coronavirus Impact

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Tim Andrews, president and CEO of ASI, spoke with a roundtable of executives from Top...

$2 Trillion Coronavirus Bill Includes Small-Biz Loans

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The private loans would be forgiven by the federal government if firms retain their emp...