Strategy

Creative 'Thank You' Gifts for Frontline Workers

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Suppliers are developing innovative, useful and delicious kits and care packages.

Final Four Merch Goes to Nonprofits

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The branded merchandise was meant for the finale of college basketball’s centerpiece to...

Paycheck Loan Program Off to Bumpy Start

Forgivable, small-business loans through t...

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Suppliers, Distributors Band Together During Pandemic

Industry professionals are teaming up and ...

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Cybersecurity for Remote Workers

With millions of people working from home,...

How to Ace Virtual Sales Presentations

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Experts deliver practical, actionable strategies.

Dispatches From the Work-From-Home Front, Week 3

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The ASI team reflects on another week of working remotely.

Tiger King Merch Is Everywhere

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Swag tied to the wildly popular Netflix true crime documentary miniseries has exploded ...

Q&A With 50+Year Industry Veteran Barry Dubbs

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The second-generation promo pro retired in January.

Canadian Government Provides More Details on Virus Relief

“We’re doing exactly what’s required,” sai...

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COVID-19 Spurs Mass Layoffs at Garment Factories

The coronavirus’ brutal economic impact on...

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Delays for Gig Workers Seeking Unemployment

The CARES Act expanded unemployment benefi...

In The News - April 2020

BIC Graphic North America ...

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Expert Advice on CARES Loans & Grants

The $2 trillion stimulus includes many pro...

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Remote Workers Drive Garment Trends

Apparel companies are seeing an increase i...

Tim Andrews, Paul Bellantone Discuss Coronavirus Impact

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The leaders of the promo industry’s two largest member organizations held a virtual tow...

SXSW 2020 Merch Goes on Sale

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The massive annual festival of film, technology, music and more was canceled this year ...

Drive Sales With Online Storefronts

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In the midst of store closures, people continue to shop online. Promo companies may be ...

Demand for Digital Gifts Has ‘Exploded’

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Business for supplier MediaTree has taken off by delivering emailed rewards for the hom...

Dr. Fauci Merch Abounds on Ecommerce Sites

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Items include a hat in which “Fauci” is rendered as “Faucci” to mimic the “Gucci” logo....

How to Take Advantage of CARES Act Loans

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Get important details on how your business can access grants and loans through the $2 t...