Strategy

PPE & The Promotional Products Industry

Counselor

With COVID-19 decimating traditional promo sales, suppliers and distributors turned to ...

Canadian Promo Executives Discuss the Coronavirus

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Sara Lavenduski, senior editor of Advantages magazine and editor of Counselor's...

When Will Events Come Back?

Distributors are rethinking their event st...

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Tips to Beat ‘Zoom Fatigue’

"Zoom fatigue" is no joke. There's...

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Terry Town Made the Famous NFL Draft Robe

The San Diego-based promo products supplie...

The CARES Act & the Promo Industry

Web Exclusive

The CARES Act includes several provisions to help businesses weather the coronavirus pa...

5 Reasons Signage Will Increase Your Revenue

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Signage is one of the most lucrative product categories out there, and it's packed...

Senator: Investigate Amazon for Antitrust Crimes

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Citing recent media reports, Sen. Josh Hawley says Amazon uses proprietary data from th...

Varsity Jackets 101: How to Sell This Iconic Outerwear Style

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Meet varsity jackets, a time-tested and beloved branded outerwear style . Boasting...

Canadian Provinces Announce Reopening Plans

As government and health officials continu...

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Merch for Essential Workers Abounds

Essential worker merchandise is suddenly...

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Promo Companies Slowly Bringing Back Staff

After laying off the bulk of their employe...

Polish Up Your Virtual Meeting Etiquette

After six weeks of remote work, here’s a q...

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China: No COVID-19 Cases Remain in Wuhan Hospitals

UPDATED, April 28, 7:30 a.m. This...

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DiscountMugs Donates 11,000 Reusable Surgical Masks

Low-income senior citizens in South Florid...

PPP Loan Relaunch Already Beset With Problems

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Congress approved $310 billion more for the coronavirus relief program, but system glit...

WTO: PPE Export Restrictions May Worsen Pandemic

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The restrictions, coupled with reports of “nationalized” N95 factories in China, are af...

Harper+Scott Earns B Corp Certification

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The NYC-based distributor went through a painstaking six-month process.

California Lifts Plastic Bag Ban

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The temporary measure marks another rollback of plastic bag prohibitions during COVID-1...

Dispatches From the Work-From-Home Front, Week 6

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ASI staffers talk about virtual events and show off new skills they’ve learned while qu...

Facemasks Become Fashion Statement

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With more areas mandating the use of cloth facemasks in public, consumers naturally wan...