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Strategy

Canada Sportswear Wins Decorated PPE Challenge
Canada Sportswear Wins Decorated PPE Challenge
Promogram Canada

The Toronto-based supplier created lighthearted masks for the children’s ward of a Hali...

5 Creative Ways to Sell Sun Protection
5 Creative Ways to Sell Sun Protection
Web Exclusive

Don't think stay-at-home orders and social distancing mean sun protection promos...

Walmart, Other Retailers Mandate Masks in Stores

The nation’s largest retailer said the pol...


State of the Industry 2020

Insights and opportunities for a new era o...


Retail Sales Rise, COVID Surge Threatens Progress

Greater consumer spending sent U.S. retail...

6 Simple Tricks to Make Online Payment Easier
6 Simple Tricks to Make Online Payment Easier
Web Exclusive

Order payment is one of the most crucial parts of completing promo orders . But many...

SOI 2020: The Corona Effect
SOI 2020: The Corona Effect
Counselor

The promo industry was strong going into 2020. Now, not so much. The promo industry...

SOI 2020: Top 40 Outlook
SOI 2020: Top 40 Outlook
Counselor

Sales are down overall, but the industry’s largest firms are finding ways to adapt.

The Long Road to Supplier Diversity
The Long Road to Supplier Diversity
Promogram

Will recent outrage over racism and discrimination finally force buyers to get serious ...

Promo Distributor Sales Drop 44.4% in Q2

Caused by fallout from the coronavirus pan...


SOI 2020: Shifting the Supply Chain

The traditional industry sourcing model ha...


EIDL Emergency Grant Program Out of Funding

The SBA gave out $20 billion in advances t...

Facebook Study Shows COVID’s Impact on Business

Sales and employment are down as small bus...


SOI 2020: End-Market Upheaval

Healthcare is up, other markets are not, b...


SOI 2020: Technology Advancement Accelerates

Coronavirus shutdowns forced businesses to...

SOI 2020: PPE Has Been Promo’s Lifeline
SOI 2020: PPE Has Been Promo’s Lifeline
Counselor

PPE sales have sustained many industry companies through the pandemic. That could conti...

California Governor Rolls Back Reopenings
California Governor Rolls Back Reopenings
Promogram

The mandated restrictions shut down bars and indoor dining and affect every county in t...

SOI 2020: Learning From the 2008 Recession
SOI 2020: Learning From the 2008 Recession
Counselor

As the U.S. faces a recession, distributors are using the wisdom they gained from the l...

Contest: Create Innovative Face Masks People Will Wear
Contest: Create Innovative Face Masks People Will Wear
Web Exclusive

There’s a million-dollar prize purse and access to rapid manufacturing opportunities fo...

SOI 2020: Events Going Dark
SOI 2020: Events Going Dark
Counselor

Cancellations and postponements have sent distributors back to the drawing board.

SOI 2020: The Benefits of Diversification
SOI 2020: The Benefits of Diversification
Counselor

By providing extra services, particularly digital ones, distributors have been better a...