Strategy

Q&A: A Solution for Safe Sales Calls During COVID

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Multi-line rep Melissa Mouradian has taken to the road in a mobile promotional products...

How to Improve Facebook Ad Performance

Counselor

Eager to attract new customers when the pandemic economy has made them a premium? Strat...

Reopening Gift Guide: 6 Reasons to Sell High-End & Handcrafted Promos

From corporate offices reopening their...

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Dems Allege Billions in PPP ‘Fraud, Waste, Abuse’

Republicans countered that fraud has been ...

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Survey: Promo Favors Trump Second Term

The exclusive research from ASI also shows...

TikTok Creators to Sell Merch Within the App

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The new functionality that allows for direct swag sales within the video-sharing social...

In The News - September 2020

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Facilisgroup announces REBOUND-Q4, a virtual event focused on how to succeed in Q4...

Promo Firms Weigh Payroll Tax Deferral

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Business owners in the promotional products industry have told Counselor they’re unlike...

Facilisgroup Partners Give Back

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Promotional products distributors have been generous with their time and money during t...

2020 ASI Global Ad Impressions Study Highlights

Here are some key takeaways from this year...

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PPE Sales Guide: How to Increase Orders With Essential Products

If there's one promo that stole the...

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5 Reasons You Should Always Recommend Full-Color Decoration

Full-color graphics almost always make...

What Inspired the Unisex Ideal Heavyweight Crew

Style revolutions don't just happen...

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Inside the 1800: Interview With Caius Olowu, Director of Design and Pre-Production

Next Level Apparel's 1800 - Unisex Ideal...

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Make the Sale: How to Capture New Clients With the Reimagined Tubular Tee

While providing apparel for...

Pizzerias Present Promo Opportunities

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The classic pie has seen renewed popularity during the pandemic.

UCLA Sues Under Armour for More Than $200 Million

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The biggest apparel sponsorship deal in college sports history has descended into a leg...

Protect Your Mental Health While on Social Media

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Industry professionals share their tips for navigating the minefields of Facebook, Twit...

Canadian Government Looks to Extend Economic Aid

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Expansion includes four more weeks of the CERB and three additional benefit programs to...

How to Optimize Facebook Live Broadcasts

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The strategies come directly from a recently debuted tips video from Facebook.

Plan for Uncertainty in 2021

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With so much unknown right now, strategic planning can be tough, but there are things y...