Strategy

Innovative Product Presentations During COVID

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Without in-person interaction, suppliers have been forced to adjust their marketing met...

Promo Distributor Charged With PPE Fraud

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John Anthony Taylor, owner of Wasatch Promotional Products and other companies, is char...

Oregon Wildfires Affect Promo Firms

The widespread fires have forced evacuatio...

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Sales Opportunities: 4 Markets Eager to Buy Bags & Backpacks

No matter what's going on in the world, ...

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Some Apparel From Xinjiang Subject to Seizure

The new order from the U.S. government has...

Trump, Biden & The Promo Products Industry

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In a country bitterly split along party lines, there’s little agreement on which candid...

'Red Goldfish Promo Edition' Set to Launch

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Promo pro Roger Burnett has partnered with best-selling “Goldfish” author Stan Phelps.

Under Armour to Lay Off 600 Workers

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The sportswear manufacturer is also defending a high-profile lawsuit from UCLA.

AIA Names New Senior VP of Owner Success

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Joél Bastien joins the Top 40 distributor following seven years at Top 40 supplier alph...

Walmart, Amazon Step Up Drone Operations

Walmart is running a drone delivery test p...

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ASI’s Matt Barnes Promoted to Senior VP of Supplier Sales and Marketing

The Advertising Specialty Institute...

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Nugget-Shaped Body Pillows and Other Comfort Merch

The latest round of branded merchandise fr...

The Evolution of the Promotional Mask

In the span of a few months, cloth masks w...

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Fashion Designers Create New Biden Merch Collection

The “Believe in Better” line features item...

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Order Fulfillment 101: Simple Ways You Can Streamline Your Business

Order fulfillment is a crucial part of...

5 Ideas for Better Masks

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Try these tips and tricks for designing and selling the new promo staple.

Case Study: Branded Social Distancing Wristbands

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Attendees of a chamber of commerce event wore the color-coded, branded bands to identif...

PPE Products Top ESP Searches in August

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Traditional promo products continue to rise in demand.

5 Crucial Steps to Improve Cybersecurity & Prevent Data Breaches

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With some of the biggest businesses in our industry suffering major cybersecurity...

How to Make Buying & Selling Your Business Stress-Free

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Buying or selling a business is a big undertaking, but it doesn't have to be such a...

Two Promo Industry Interns Win ASI Essay Contest

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ASI recently announced the names of two college students who wrote winning essays...