Strategy

Protect Your Mental Health While on Social Media

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Industry professionals share their tips for navigating the minefields of Facebook, Twit...

Canadian Government Looks to Extend Economic Aid

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Expansion includes four more weeks of the CERB and three additional benefit programs to...

How to Optimize Facebook Live Broadcasts

The strategies come directly from a recent...

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Plan for Uncertainty in 2021

With so much unknown right now, strategic ...

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A Front Row Seat for the Return of Movie Theaters

Watching a film in the company of others a...

Sales Passport: How Your Promotional Printing Supplier Can Help YOU

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When you're new to selling promotional printing (marketing materials like...

Situational Sales Guide: How to Sell Promos Other Than PPE

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We all know PPE (personal protective equipment) is ruling promo right now, and...

California Wildfires Impact Promo Pros

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Promotional products professionals in Northern California, in particular, were dealing ...

Introducing: The Face Mask With a 93.6% PFE (Particle Filtration Efficiency)

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Your clients want face masks with the highest protective qualities possible to keep...

Promo Distributor Sales Improve in July

Although sales are still down year over ye...

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Large Trade Shows Still on Hold Due to COVID

CES was one of the first major conferences...

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RNC Gives Out Swag at Pared-Down Event

Delegates will gather for small meetings t...

Q4 Gift-Giving in 2020: Don’t Give Up

At the end of a year unlike anything we’ve...

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Adjusting 2020 Business Goals

In this challenging market, here’s where b...

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FDA Issues New Warning About Hand Sanitizers

The agency expanded its list of dangerous ...

Down Is the New Up: How to Get Noticed With Floor Mats

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Cellphones have lowered consumers’ line of sight. Is your client’s brand being seen?

Promo Plays Role in Virtual DNC

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Delegates and donors received swag bags at their homes.

Rare, Devastating Storm Hits Iowa Promo Firms

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The “derecho” knocked down trees and powerlines, severely damaged buildings and killed ...

Try These Promo Items for Hot Home-Building Market

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New home starts are surging, creating one of the few bright spots in the coronavirus ec...

How a Branded Crop Top Could Help Save the Mail

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People are buying Postal Service merch to support the agency as it faces major financia...

Status Update on 2020-2021 ASI Shows from ASI’s CEO

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We made a pretty tough call this week to cancel ASI's 2020 Chicago trade show, slated...