Strategy

How to Sell Apparel for Virtual Events

Advantages

Even with the online shift, organizers aren’t forgetting the value of promo items.

COVID Impacts Promo’s Back-to-School Sales

Promogram

Still, distributors are hustling to make the best of a tough environment through person...

Retailer Consortium Aims to Reinvent Plastic Bag

Walmart, Target and CVS Health are among t...

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Los Angeles Apparel Reopens After COVID Outbreak

Health authorities had ordered the apparel...

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BDA’s Deutsch Part of Seattle Kraken Launch

The CEO of Top 40 promo firm BDA is a co-o...

Hanes Now Offers Masks to Promo Market

Web Exclusive

Four styles are featured in the collection.

4 Expert Tips to Source & Sell the Best Hand Sanitizer

Web Exclusive

Hand sanitizer is in high demand , but not all antibacterial products are created...

How Long Will Promo’s PPE Run Last?

Promogram

Some say that PPE business is slowing and becoming more competitive, but most still bel...

US Sanctions Chinese Firms for Alleged Forced Labor

Promogram

Meanwhile, a separate investigation by The New York Times found evidence of alleged for...

Comic-Con@Home Offers Fun Merch

It’s another example of a large-scale conv...

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Canada Sportswear Wins Decorated PPE Challenge

The Toronto-based supplier created lighthe...

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5 Creative Ways to Sell Sun Protection

Don't think stay-at-home orders and ...

Walmart, Other Retailers Mandate Masks in Stores

The nation’s largest retailer said the pol...

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State of the Industry 2020

Insights and opportunities for a new era o...

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Retail Sales Rise, COVID Surge Threatens Progress

Greater consumer spending sent U.S. retail...

6 Simple Tricks to Make Online Payment Easier

Web Exclusive

Order payment is one of the most crucial parts of completing promo orders . But many...

SOI 2020: The Corona Effect

Counselor

The promo industry was strong going into 2020. Now, not so much. The promo industry...

SOI 2020: Top 40 Outlook

Counselor

Sales are down overall, but the industry’s largest firms are finding ways to adapt.

The Long Road to Supplier Diversity

Promogram

Will recent outrage over racism and discrimination finally force buyers to get serious ...

Promo Distributor Sales Drop 44.4% in Q2

Promogram

Caused by fallout from the coronavirus pandemic, the historic plunge could have been wo...

SOI 2020: Shifting the Supply Chain

Counselor

The traditional industry sourcing model has weathered disruption before. Will this time...