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Strategy

2020 ASI Global Ad Impressions Study Highlights
2020 ASI Global Ad Impressions Study Highlights
Counselor

Here are some key takeaways from this year’s comprehensive swag report, including cruci...

PPE Sales Guide: How to Increase Orders With Essential Products
PPE Sales Guide: How to Increase Orders With Essential Products
Web Exclusive

If there's one promo that stole the show this year, it's PPE. Personal protective...

5 Reasons You Should Always Recommend Full-Color Decoration

Full-color graphics almost always make...


What Inspired the Unisex Ideal Heavyweight Crew

Style revolutions don't just happen...


Inside the 1800: Interview With Caius Olowu, Director of Design and Pre-Production

Next Level Apparel's 1800 - Unisex Ideal...

Make the Sale: How to Capture New Clients With the Reimagined Tubular Tee
Make the Sale: How to Capture New Clients With the Reimagined Tubular Tee
Web Exclusive

While providing apparel for budget-conscious clients is certainly not a new challenge...

Pizzerias Present Promo Opportunities
Pizzerias Present Promo Opportunities
Promogram

The classic pie has seen renewed popularity during the pandemic.

UCLA Sues Under Armour for More Than $200 Million
UCLA Sues Under Armour for More Than $200 Million
Promogram

The biggest apparel sponsorship deal in college sports history has descended into a leg...

Protect Your Mental Health While on Social Media
Protect Your Mental Health While on Social Media
Web Exclusive

Industry professionals share their tips for navigating the minefields of Facebook, Twit...

Canadian Government Looks to Extend Economic Aid

Expansion includes four more weeks of the ...


How to Optimize Facebook Live Broadcasts

The strategies come directly from a recent...


Plan for Uncertainty in 2021

With so much unknown right now, strategic ...

A Front Row Seat for the Return of Movie Theaters

Watching a film in the company of others a...


Sales Passport: How Your Promotional Printing Supplier Can Help YOU

When you're new to selling promotional...


Situational Sales Guide: How to Sell Promos Other Than PPE

We all know PPE (personal protective...

California Wildfires Impact Promo Pros
California Wildfires Impact Promo Pros
Promogram

Promotional products professionals in Northern California, in particular, were dealing ...

Introducing: The Face Mask With a 93.6% PFE (Particle Filtration Efficiency)
Introducing: The Face Mask With a 93.6% PFE (Particle Filtration Efficiency)
Web Exclusive

Your clients want face masks with the highest protective qualities possible to keep...

Promo Distributor Sales Improve in July
Promo Distributor Sales Improve in July
Promogram

Although sales are still down year over year, they’re slowly recovering from the COVID-...

Large Trade Shows Still on Hold Due to COVID
Large Trade Shows Still on Hold Due to COVID
Counselor

CES was one of the first major conferences of 2021 to be canceled as an in-person event...

RNC Gives Out Swag at Pared-Down Event
RNC Gives Out Swag at Pared-Down Event
Promogram

Delegates will gather for small meetings this week in Charlotte before GOP figures addr...

Q4 Gift-Giving in 2020: Don’t Give Up
Q4 Gift-Giving in 2020: Don’t Give Up
Advantages

At the end of a year unlike anything we’ve seen before, Q4 gifting may be a hard sell. ...